gaudenzi
univrit
La prof.ssa Gaudenzi riceve su appuntamento ogni settimana. Per prenotare un ricevimento, in presenza o tramite collegamento Zoom, mandare una email a barbara.gaudenzi@unvr.it. Prof. Gaudenzi meets students every week, either in the office or via zoom. In order to schedule a meeting, please send an email to barbara.gaudenzi@unvr.it.
CV Gaudenzi
(pdf, it, 159 KB, 04/04/24)
Regole per avvio tesi di laurea triennali
(pdf, it, 948 KB, 04/04/24)
Barbara Gaudenzi, PhD, is Associate Professor in Marketing, Supply Chain Management and Risk Management at the Department of Management, University of Verona, Italy (since 2011).
She is President of the Master program in ‘Management delle Attività Sportive Innovative e Sostenibili’, Department of Management, University of Verona (since 2023).
She is Director of RiskMaster - Master in Risk Management (www.riskmaster.it), Department of Management, University of Verona, since 2011.
She is Director of LogiMaster, Master in Supply Chain Management (www.logimaster.it), Department of Management, University of Verona, since 2012.
She is Director of Master in Gestione dei rischi in agricoltura (https://www.corsi.univr.it/?ent=cs&id=1140), Department of Management, University of Verona, since 2023.
She is Global Research Fellow at the University of Missouri – St. Louis (USA) in the ‘Supply Chain Risk And Resilience Research Institute’ (https://www.umsl.edu/business/departments/scr3/index.html), since 2020.
She obtained the “Abilitazione Scientifica Nazionale” for the position of full professor in Economia e Gestione delle Imprese - settore scientifico disciplinare SECS P/08 (July 2017).
Research interests are, in particular, in the following areas:
Supply Chain Management, Supply Chain Resilience, Supply Chain Risk Management
Resilience and Risk Management
Business to Business Marketing
She is member of the editorial board of the "Journal of Purchasing and Supply Management" since 2024. She is member of the editorial board of the "International Journal of Business Continuity and Risk Management" since 2017.
She is member of the review board of the “International Journal of Physical Distribution and Logistics Management Journal” since 2024.
She is member of the ISCRIM network (Supply Chain Risk Management Network) since 2004.
She served as guest editor of the special issue "Supply Chain Risk Management: approaches and tools for continuous improvement" for the TQM Journal (2020).
She is currently involved in teaching and research projects for several organizations and institutions. She teaches in undergraduate Courses, Master Courses, MBA programs, and PhD courses in several cities in Italy and other countries.
At the University of Verona she leads and teaches in the following courses:
Marketing Management and Logistica (CdL in Economia Aziendale and Management, Department
of Management)
Resilience and Risk Management (CdLM in Economics & Data Analysis, Department of Economics)
Supply Chain & Risk Management (CdLM in Governance delle Emergenze, Department of Law)
Logistics, Operations and Supply Chain ((CdLM in Data Science, Department of Computer Science)
Supply Chain (PhD Program in Economics and Management)
Supplier Management and Procurement (CdLM in Supply Chain Management)
She is member of the “Collegio dei docenti” of the PhD program in Accounting and Management (University of Verona – University of Udine).
She is member of the Research Commission of the Department of Management
She served as member of the Academic Senate at the University of Verona as representative of the Associate Professors in the macro-area of “Scienze giuridiche ed economiche” (2018-2021).
She served as vice-coordinator of the “Dottorato di Ricerca in Economia e Management", University of Verona (2018-2021).
Modules running in the period selected: 122.
Click on the module to see the timetable and course details.
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MyUnivr| Topic | Description | Research area |
|---|---|---|
| Managing emergent risks: cyber risk and reputationl risk | Analysis of perceptions, existing approaches, best practices and development of ad-hoc risk management techniques for assessing and mitigating emergent risks such as - for example - cyber risk and reputational risk. |
Risk Management
Risk management |
| Marketing B2B, customer value optimization, logistics service | Relationship management along the supply chain, in a B2B perspective, with a particular focus on network management and supply chain management. Measurement and planning of customer service, logistics service quality, customer value creation, management of the total cost of ownership. |
Marketing
Marketing |
| Marketing B2B e customer satisfaction | Analysis and implementation of customer satisfaction and customer loyalty measurement approaches, particularly in B2B contexts. Definiton and management of an integrated customer service strategy, and the definiton of the related logistics and service agreements. |
Marketing
Marketing |
| Procurement Optimization: strategic management of procurement in the supply chain | Procurement optimization in international supply chain, combining efficient spend assessment, sourcing strategy development, and risk and performance assessment approaches for an international and integrated procurement strategies. Among others, one area of investigation is the management of commodity price risk and foreign exchange risk. |
Logistics and supply chain management
Logistics and supply chain management |
| Strategic risk management in the companies | Analysis and implementation of risk assessment (identification, analysis and evaluation) and risk treatment strategies in order to define an efficient strategy of risk management, from the strategic, operational and financial perspectives, in different sectors and types of organizations. |
Risk Management
Risk management |
| Supply chain (lean) agility and resilience | Models and approaches for “supply chain agility” and “lean strategy” in competitive and complex scenarios characterized by vulnerability. Design of organizational models for resilient supply chain management. Performance and risk measurement systems related to Supply Chain agility and resilience |
Logistics and supply chain management
Logistics and supply chain management |
| Supply chain risk management | Analysis and application of empirical models for Supply Chain Risk Management, through risk assessment and risk mitigation strategies and techniques within the single firm and along the supply chain, for industrial and service industries. |
Risk Management
Risk management |
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