Research groups

Vocational Studies

Rather than being valued primarily for their expertise, professionals are increasingly expected to meet standards of both effectiveness and efficiency. And increasingly professionals work as employees of large organizations where their status as independent professionals is less clear. One of the most extreme cases of transformation in professional work is visible in the case of Audiologists. As a result of technological advancements, their work changed dramatically from the mid-1900s, when they sold relatively untested remedies, to today, when dispense prepackaged, mass produced, quality-assured hearing aids are available.

The purpose of the study is to investigate the perceptions and expectations of these students in relation to three main aspects:

- their preference for the nature of their desired place of work (a national versus multinational company),
- their attitude towards an entrepreneurial work versus an employee position, and
- their preference for a technical vs professional work.
Contact people
Nicola Cobelli

Nicola Cobelli
Temporary Assistant Professor
External components
Ludovico Bullini Orlandi
Università degli Studi di Verona
Topic Research area
Business Intelligence, Big Data, and eGovernment Gestione dei sistemi informativi aziendali
Management information systems
Business-to-business branding Marketing
Business to business management Marketing
Enterprise 4.0 and digital transformation Marketing
Human resources management Studi organizzativi
Organizational studies
Marketing Marketing and Advertising, Marketing
New business model and business process management Studi organizzativi
Organizational studies
Retail management strategy Industry Studies: Services
Change management in the Health Care System and eHealth Health care management
Health care management


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