The Business Logistics and Supply Chain Management research area involves the design and coordination of flows of goods and information, as well as the relationships among businesses, suppliers, customers and third-party logistics providers. In this context, logistics is an integral part of supply chain management and encompasses procurement, transportation, inventory and warehouse management, distribution, and customer service.
Research also examines collaboration between businesses, risk management and the resilience of logistics networks, as well as sustainability and the circular economy, including returns management (reverse logistics). Particular attention is given to the impact of digitalisation, data analytics and emerging technologies on logistics processes, and to changes associated with e-commerce, omnichannel distribution, urban logistics and last-mile delivery to end customers.
The Marketing research area studies the relationships between the firm and its customers both in business-to-consumer and in business-to-business markets. The studies focus both on the customers, examining their needs, expectations, satisfaction and loyalty, and on the firm’s marketing strategies and activities aimed to understand, segment, involve and satisfy the customer. Specific theoretical research activities are carried out about customer experience and satisfaction, brand management, corporate identity and reputation, communication and events, involving also aspects related to sustainability. In addition, the use of social media and of the other digital marketing tools together with their social impact are analysed. Omnichannel issues are addressed as well, investigating consumer behaviour across online and offline marketing channels. The marketing research activity encompasses also the study of international markets. Specific research activities are devoted to the study of food and wine firms’ marketing and communication strategies. Qualitative research methods, such as data collections based on in-depth interviews and focus groups, and quantitative research methods, such as questionnaire-based surveys, as well as experiments are used.
******** CSS e script comuni siti DOL - frase 9957 ********