The research group Business model in the digital era aims at exploring, studying and analyzing the complex phenomenon of digitization in a business and managerial perspective. More in detail, of special interest are the antecedents, applications and outcomes of opportunities digitization brings in the entrepreneurship and marketing areas. The main publications of the group are the following:
- “Crowdcrafting as a new manufacturing model: the experience of Berto Salotti”. DOI: 10.7433/s98.2015.10. pp. 151-168. In SINERGIE 2015 - ISSN: 0393-5108 vol. 33 (98)
Bonfanti, A.; Brunetti, F. – Identificativo: hdl: 11562/937421
- “Does Social Media Influence Business Performance? The Impact of Relational Benefits on Repurchase Intention and WOM”. pp. 48-55. In ECSM 2016-Proceedings of the 3rd European Conference on Social Media - ISBN: 9781911218005, Confente, I.; Casado, N. S.; Brunetti, F. – Identificativo: hdl: 11562/958530
- “Web 2.0 as Platform for the Development of Crowdfunding”. pp. 45-60. In Crowdfunding for SMEs. A European Perspective 2016 - ISBN: 978-1-137-56020-9, Brunetti, F. – Identificativo: hdl: 11562/959024
- “How environmentally friendly is e-commerce? An exploration into young shoppers’ perceptions and preferences”, In Conference Proceedings, EISIC, Le Cnam Paris, 30-31 August 2018
