Publications

Authors:

Confente, Ilenia; Russo, Ivan; Frankel, Robert

Title:

Understanding the Impact of Return PolicyLeniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract

Year:

2017

Type of item:

Abstract in Atti di convegno

Tipologia ANVUR:

Abstract in Atti di convegno

Language:

Inglese

Format:

Elettronico

Congresso:

The 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Place:

Chrischurch, New Zealand

Period:

27th June-1st July

Publisher:

Springer

ISBN:

978-3-319-68749-0

Page numbers:

1-2

Keyword:

return leniency, omnichannel, online, offline, shopper

Short description of contents:

The main objective of this is to understand whether different levels of return policy leniency lead to an increase of customers’ purchase intention and also repurchase willingness.

Product ID:

99826

Handle IRIS:

11562/971552

Last Modified:

November 14, 2022

Bibliographic citation:

Confente, Ilenia; Russo, Ivan; Frankel, Robert, Understanding the Impact of Return PolicyLeniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract  in Marketing Transformation: Marketing Practice in an Ever Changing World. Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) , Springer , Proceedings of "The 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)" , Chrischurch, New Zealand , 27th June-1st July , 2017 , pp. 1-2

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