Creating experiences in the hospitality industry
- Creating experiences in the hospitality industry
- Starting date
- December 5, 2016
- Duration (months)
- Managers or local contacts
This research project aims to explore the experience (co-)creation in the hospitality industry according to service- and customer-dominant logics.
It follows a qualitative approach. Through an in-depth analysis of more cases study, the research examines the empirical evidence of some significant startups in the Italian hospitality industry.
The expected results are the following: 1) experience creation in the hospitality industry is connected to the interactive service context; 2) an important role plays the interaction in local culture that is created through the unique and authentic interaction with service provider, hosts, other guests/travelers, and physical structure related to service.
This research suggests to managers hopsitality to consider the immersion of customers/guests in the service delivery process and in local culture in order to create experiences connected to the spirit of the place and its people.
Università Parthenope di Napoli
Università di Foggia
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