Pubblicazioni

Accommodation prices on Airbnb: effects of host experience and market demand  (2018)

Autori:
Magno, Francesca; Cassia, Fabio; Ugolini, Marta

Titolo:
Accommodation prices on Airbnb: effects of host experience and market demand

Anno:
2018

Tipologia prodotto:
Articolo in Rivista

Tipologia ANVUR:
Articolo su rivista

Lingua:
Inglese

Formato:
A Stampa

Referee:

Nome rivista:
THE TQM JOURNAL

ISSN Rivista:
1754-2731

N° Volume:
30

Numero o Fascicolo:
5

Intervallo pagine:
608-620

Parole chiave:
Pricing, Online reviews, Hospitality, Sharing economy, Airbnb

Breve descrizione dei contenuti:
Purpose – Accommodation sharing is a major trend shaping the hospitality industry, and Airbnb is the most prominent sharing platform driving this growth. While price convenience is reported as one of the main strengths of Airbnb accommodations, only a few studies have examined price determinants. In particular, it is unclear whether hosts dynamically adjust prices for shared accommodation based on their experience with price management and on the level of market demand. The purpose of this paper is to fill this gap by suggesting and testing a comprehensive hedonic pricing model. Design/methodology/approach – Data from all 1,056 Airbnb listings for accommodations available in the city of Verona, Italy on four booking dates in 2016 are collected and analysed through regression analysis. Findings – The results highlight that price is significantly related to the level of the host’s accumulated experience and the level of market demand on a specific booking date. The findings provide support for the ability of hosts to dynamically adjust prices for their accommodations. Practical implications – Drawing on the innovator’s dilemma theory, this study suggests some strategies that traditional hotels may adopt to react to the disruptive nature of Airbnb. Originality/value – This is one of the few studies to address hosts’ pricing strategies and specifically consider price adjustments owing to variations in host experience and market demand.

Id prodotto:
104274

Handle IRIS:
11562/985663

ultima modifica:
15 novembre 2022

Citazione bibliografica:
Magno, Francesca; Cassia, Fabio; Ugolini, Marta, Accommodation prices on Airbnb: effects of host experience and market demand «THE TQM JOURNAL» , vol. 30 , n. 52018pp. 608-620

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo IRIS

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