Marta Maria Ugolini

Curriculum

•   CV Ugolini English   (pdf, en, 322 KB, 22/03/21)
•   CV Ugolini Ita   (pdf, it, 894 KB, 05/07/22)

Marta Ugolini is Full Professor of Business economics and management since 2006. She received her Ph.D. in Business Administration from Ca 'Foscari University of Venice in 1994. She is currently the Rector's Delegate for Communication and she is in charge by the Department of Business Administration for Scientific Research. She was President of the Didactic College of Foreign Languages and Literatures (2006 - 2009), Dean of the Faculty of Foreign Languages and Literatures (2010 - 2012) and a member of the Board of Administration of the University of Verona (two mandates). He has directed several Masters’ programmes and specialization courses. She is a member of the Scientific Committee of the CUOA of Altavilla Vicentina. From June 2017 she is a member of the Board at the Verona branch of Banca d’Italia. She is associate editor of the scientific publication Sinergie Italian Journal of Management.
 
Her main research interests focus on marketing (branding), hospitality, Strategic planning in tourism destinations, service quality, servitization and service logic.
She has published 105 works, out of which 32 are journal papers, mostly international, 24 are book chapters, 35 are conference papers, 2 monographs and 2 edited books.
 
As regards the University “Third Mission”, she actively contributes to the strategic planning of the University of Verona. As the Rector’s delegate, she contributes to public engagement activities through relations with the press, the organization of institutional events, the university web portal www.univr.it, the newsletter, the official social media channels of the University of Verona.

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MyUnivr

Di seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:

• Eventi di Terza Missione: eventi di Public Engagement e Formazione Continua.
• Insegnamenti di Terza Missione: insegnamenti che fanno parte di Corsi di Studio come Corsi di formazione continua, Corsi di perfezionamento e aggiornamento professionale, Corsi di perfezionamento, Master e Scuole di specializzazione.

• Eventi
• Insegnamenti

Projects

Title	Starting date
La categoria grafica in confartigianato - Verona: Profilo e bisogni di servizi	2/1/18
Measuring the economic impact of cultural events: Tocatì – International Festival of Street Games	1/1/18
La Sharing Economy nella ricettività turistica a Verona e provincia: quale ruolo?	10/10/16
Univr Fashion Week - The fashion industry in the European Union	9/1/15

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Chair

• Comitato scientifico del Corso di perfezionamento in Middle manager commerciale. Guidare i collaboratori all’interno dell’azienda e nella struttura di vendita
• Comitato Scientifico del Corso di Perfezionamento in Sales Management. Guidare i collaboratori nella reta di vendita e in azienda
• Comitato scientifico del Master in Scienze e Tecniche dello spettacolo. Gestione del Teatro musicale
• Comitato Scientifico del Master Universitario di primo livello in Mediazione Linguistica per la Qualità dei Servizi al Pubblico (FSE)
• Comitato Scientifico del Master Universitario in Front Office nei servizi: competenze linguistiche e relazionali
• Comitato scientifico del Master Universitario in Organizzazione e Gestione di Eventi - Teatro musicali (GEM) (I livello)

Marta Maria Ugolini

Office	Collegial Body
	Comitato scientifico del Corso di perfezionamento in Middle manager commerciale. Guidare i collaboratori all’interno dell’azienda e nella struttura di vendita - Department Management
member	Comitato Scientifico del Master in English for international business and global affairs - Department Foreign Languages and Literatures
	Scientific Committee for the Master in Languages for International Commerce
member	Comitato Scientifico del Master in Management dello spettacolo - Department Cultures and Civilizations
	Scientific committee for the master's degree in the Promotion of Cultural tourism
	Comitato Scientifico del Master Universitario in Digital Content Creation (I livello) - Department Computer Science
	Comitato scientifico del Smart Energy Management. Gestire i processi di efficienza energetica in azienda - Department Management
member	Consiglio del Dipartimento di Management - Department Management
	Personale Docente del Dipartimento di Economia Aziendale