capitello
univrit
Roberta Capitello is a Full Professor of Rural economics and appraisal. She holds a Ph.D. in Mountain and Forestry Economics from the University of Trento in 1997. She is a member of the teaching committee of the bachelor's and master's degrees in Viticultural and Oenological Science and Technology.
She is an Associate Editor of the International Journal of Wine Business Research and a member of the executive board of the Academy of Wine Business Research.
Her main research interests are:
• food and wine marketing with a special focus on consumer behaviour, typical food and wine, place-based marketing for food and drinks, brand strategies at individual and collective levels, communication, also in relationship with food and wine tourism;
• sustainability in the food system.
Her research has been published in international scientific journals in the fields of agricultural economics and agri-food marketing.
She coordinated a European project funded by SUSFOOD2 Era-net investigating sustainable food behaviours among European young adults (2018-2021). Currently, she is the coordinator of the local team of the international project AQUABALANCE (2024-2027) "Balancing economic, environmental and social sustainability in the European aquaculture industry".
She was awarded “2016 Outstanding Reviewer” by the International Journal of Wine Business Research. She is the first author of a book on the wine market in China that has received the “2017 OIV Special Mention” from the International Organization of Vine and Wine.
Among Third Mission activities, she participated in activities promoted by the Italian Association of Cities of Wine. She was an auditor in the OIV on behalf of the Great Wine Capitals network.
Modules running in the period selected: 78.
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MyUnivrDi seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:
| Topic | Description | Research area |
|---|---|---|
| Wine and food marketing | Wine business strategy; role of geographical indications on emerging wine markets; market segmentation of wine and food consumers; food and wine marketing strategy; food and wine strategy in emerging import countries; communication strategy in the agri-food and wine business; digital marketing and communication in the agri-food and wine business; qualitative research methods; quantitative research method; experimental analysis; brand strategies; sustainability in the food and wine industries. |
Marketing
Marketing |
| Agri-food systems | Market analysis of food products; traditional and typical products in the food and wine industries; risk perception in the wine industry; business strategies in agricultural cooperatives; sustainability in food and wine supply chains; impact of climate change on wine business performance; econometric analysis of food and wine trade; territorial clusters in food and wine sector; food and wine supply chains analysis, agri-food and wine products demand, food and wine markets analysis, case study analysis of agri-food and wine businesses, cost and price analyses in agri-food and wine industries. |
Agricultural and resource economics
Agricultural and resource economics |
| Wine and food tourism | Wine tourism; wine tourist behavior; food and wine territorial brands and destination marketing; hospitality settings and food choice; craft beer and craft wine in out-of-home consumption contexts; place identity, place image and the role of typical wine and food supply; marketing of terroir products. |
Tourism management
Tourism management |
| Office | Collegial Body |
|---|---|
| member | Collegio dei docenti del Dottorato in Accounting and Management - Department Management |
| Collegio didattico di Marketing e comunicazione d'impresa - Department Management | |
| member | Viticultural and Oenological Science and Technology Teaching Committee - Department Biotechnology |
| Comitato scientifico del Corso di aggiornamento in Internazionalizzazione delle PMI agroalimentari - Department Management | |
| Comitato Scientifico del Corso di perfezionamento e Aggiornamento professionale in Packaging e comunicazione del vino - Department Management | |
| Comitato scientifico del Corso di perfezionamento e di aggiornamento professionale in Marketing del vino - Department Management | |
| member | Commissione AQ Didattica - Department Management |
| member | Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Verona |
| member | Consiglio del Dipartimento di Management - Department Management |
| Personale Docente del Dipartimento di Economia Aziendale |
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