ugolini
univrit
CV Ugolini English
(octet-stream, en, 32 KB, 09/09/24)
I work in Higher Education, I have more than 30 years of experience in teaching and university research in Economics and Business Management. I am currently on leave from my university role, in fact since 2022 I have been serving as a public administrator, in the role of Councilor for culture, tourism and relations with UNESCO of the Municipality of Verona. I am responsible for implementing the strategies identified in the electoral program and in the mandate program of the Tommasi Administration, in relation to tourism, cultural heritage and cultural activities in Verona.
The city of Verona is registered in the UNESCO World Heritage register, welcomes around 3 million tourists every year and a greater number of day visitors. It is famous throughout the world for its history and architecture, for its museums and for the live entertainment proposal, especially with the opera festival in the Arena.
In the role of Councilor I am responsible for policies relating to the management of Verona as a tourist destination, in particular hospitality, management of the Civic Museums of Verona, the Estate Teatrale Veronese, the Teatro Camploy, cultural events in the municipal area, support for cultural associations, relations with the main artistic-cultural organizations in the area, relations with the economic categories of tourism, management of Verona as a UNESCO site and relations relating to the good practice of safeguarding traditional games and sports Tocatì (registered in the UNESCO register in 2022).
As a scholar, I have written more than 130 scientific papers and conducted applied research projects on management:
- Digital Transformation for small businesses, involving 100 small businesses in the Verona area (2018 – 2019, client Verona Chamber of Commerce)
- strategic plan for the DMO Verona (client Verona Municipality, 2017)
- strategic plan for the tourist relaunch of Sirmione (client Consorzio Albergatori e Ristoratori di Sirmione)
- economic impact of nautical tourism (client Bardolino Municipality)
until December 2023 I taught in undergraduate and graduate courses at the University of Verona:
• Principles of tourism marketing (since 2001)
• Principles of international marketing (since 2020-2021, module)
• Strategic management of tourism and cultural businesses (since 2009)
I directed masters and advanced courses: Promotion of cultural tourism, Languages for Commerce International, Linguistic Mediation for the quality of services to the public, Front office in services: linguistic and relational skills, Commercial Middle Manager. I am part of the scientific committee of the Master in English for International Business and the Master in Entertainment Management.
My research topics include: marketing (customer relations, consumer behavior, brand), quality of services, service management especially in tourism, health and cultural services, University management, servitization, management and marketing of tourist destinations.
I am Editor in chief of the scientific journal Sinergie Italian Journal of Management (www.sijm), official journal of SIMA, Italian Management Society, indexed in the SCOPUS database.
Since 2001 I have been co-organizer, then scientific coordinator and since 2020 chair of the Sinergie SIMA Management Conference, one of the reference conferences of the national community of Economics and Business Management, in collaboration with SIMA (about 400 participants, 15 parallel sessions, more than 150 works presented). The next edition will take place at the University of Genoa, in June 2025.
From 2016 to 2019 I was Delegate of the Rector of the University of Verona Nicola Sartor, with responsibility for Communication (press relations, social media and events of the University of Verona).
I participated in the advanced training program for civic managers City Leadership Initiative of Harvard University (USA) funded by Bloomberg Foundation (August 2023 - July 2024).
Modules running in the period selected: 73.
Click on the module to see the timetable and course details.
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MyUnivrDi seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:
| Topic | Description | Research area |
|---|---|---|
| Branding | Study of the branding strategies adopted by firms both in business-to-consumer (B2C) and in business-to-business (B2B) markets and of their effectiveness. Specific focus on service branding, component branding and impacts on product crises on brands. Study of the relationships between brand perceptions and customer loyalty. Use of both qualitative and quantitative methods. |
Marketing
Marketing |
| Hospitality | Analysis of marketing strategies adopted by hospitality actors, with a specific interest on the use of social couponing and on its impact for the firm, including its ability to stimulate eWOM. Study of the adoption of green strategies by hotels. Research on the impacts of the sharing economy in the hospitality sector. Use of quantitative methods, content analysis and case studies. |
Tourism management
Tourism management |
| Strategic planning of tourism destinations | Analysis of the needs and perceptions of tourism destinations’ stakeholders (economic operators, tourists, residents, policy makers) with the aim of developing strategic plans for the development and/or repositioning of tourism destinations. Use of multiple methods (such as questionnaire-based surveys, focus groups, in-depth interviews). |
Tourism management
Tourism management |
| Quality in services | Study, development and application of models and tools for service quality in several contexts: healthcare services, tourism, higher education, distribution, public services. Focus on the strategies to make quality tangible. Use of several methods to develop both conceptual and empirical contributions. |
Service management
Service management |
| Quality in services | Study, development and application of models and tools for service quality in several contexts: healthcare services, tourism, higher education, distribution, public services. Focus on the strategies to make quality tangible. Use of several methods to develop both conceptual and empirical contributions. |
Service management
Service management |
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