vigolo
univrit
CV English
(pdf, en, 154 KB, 19/08/24)
CV italiano
(pdf, en, 598 KB, 19/08/24)
Modules running in the period selected: 34.
Click on the module to see the timetable and course details.
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
MyUnivrDi seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:
| Topic | Description | Research area |
|---|---|---|
| Tourist behavior | Study of tourist behavior during the various phases of the tourist experience. Use of qualitative and quantitative research methods to identify tourists’ needs, expectations, perceptions, attitudes and satisfaction. Analysis of the relationship between tourist behavior and technology, with specific regard to cohort differences. Study of older tourists’ behavior and identification of marketing strategies aimed at this specific market segment. |
Tourism management
Tourism management |
| Country-of-origin effect and international markets | Study of customers’ perceptions about Italian products and brands available in international markets. Exploration of the impact of country-of-origin effect on consumers’ purchase behavior. Analysis and definition of competitive strategies for international markets. |
Marketing
Marketing |
| Destination management | Study of tourist destinations and local tourism systems and their impact. Particular emphasis is placed on the study of the motivations behind the choice of destination by tourists and their subsequent level of satisfaction. Analysis of the Destination Management Organization (DMO): structure and performance. Qualitative research (with focus groups and interviews) and quantitative (with data collection and processing through the use of SPSS). |
Tourism management
Tourism management |
| Strategic management of service quality | Measurement of service quality and customer satisfaction in various service contexts with the support of qualitative and quantitative research methods. Analysis of the dimensions and drivers of service quality and customer satisfaction. Definition of competitive strategies aimed at the attainment of a competitive advantage. |
Service management
Service management |
| Hospitality management | Study of the hospitality industry, with particular regard to accommodation services. Identification of strategies aimed at improving service quality and customer satisfaction in this specific service setting. Analysis of user-generated content with the support of content analysis and sentiment analysis techniques. Study and definition of online review management strategies. |
Tourism management
Tourism management |
| Public utilities management | Analysis of the peculiarities of service delivery and service management in the context of public utilities (in particular with regard to water and energy services). Use of instruments such as service flowcharting and service blueprinting for the service design. Application of stakeholder engagement models aimed at promoting more sustainable consumption behaviors. Development of communication strategies for public utilities. |
Service management
Service management |
| Branding strategies | Study of branding strategies from a business-to-consumer and a business-to business perspective. Application of brand identity, brand image and self-congruity models to define brand positioning and differentiation. Analysis of corporate brand reputation based on both qualitative methods (e.g. in-depth interviews, focus groups) and quantitative methods (e.g. surveys with structured questionnaires). |
Marketing
Marketing |
© 2024 | Verona University
******** CSS e script comuni siti DOL - frase 9957 ********p>
