Russo, Ivan; Palanga, P.; Cardinali, S.,
Investigating Sales Management Role in Commercial Returns: Enhancing the changes of customer needs
in "Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment"
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Euromed Press
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Atti di "8th Annual Conference of the EuroMed Academy of Business "Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment"
, Verona
, September 16-18, 2015
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2015
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pp. 2481-2485