Diego Begalli

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Foto, October 2, 2019
Position
Full Professor
Academic sector
AGRI-01/A - Agricultural and Food Economics, and Rural Appraisal
Research sector (ERC-2024)
SH1_15 - Marketing, consumer behaviour

Research sector (ERC)
SH1_9 - Marketing

Telephone
045 8028731
E-mail
diego|begalli*univr|it <== Replace | with . and * with @ to have the right email address.

Office Hours

Wednesday, Hours 11:00 AM - 1:00 PM,   Polo Santa Marta, Floor 2, room 2.46

Curriculum

Diego Begalli is Full Professor of Rural economics and appraisal. He is the Delegate of the University of Verona for knowledge transfer and relations with the territory.
He is a member of the Board of Directors of the Interuniversity Consortium INAS (National Institute of Agribusiness and Sustainability). He is a member of the evaluation commIttee of the University of Udine.
He is also a member of the scientific committees of the following journals: Food Economy; Scientific Papers Series “Economic Engineering in Agriculture and Rural Development”.
He is a member of the main scientific associations and academies for his disciplines such as Italian Society of Food Economics (SIEA); Study Centre of Appraisal and Territorial Economy (CeSET); International Academy of Sensory Analysis (IASA); Italian Academy of Vine and Wine.
He is the director of the Executive Master in Wine Business Management (CUOA Foundation).
He serves as a reviewer for several international scientific journals among which: British Food Journal, Journal of Wine Research, International Journal of Wine Business Research, Wine Economics and Policy, Euromed Journal of Business, Land Use Policy.
 
His main research interests are:
• agribusiness and food marketing;
• rural development and tourism.
His research has been published on international scientific journals in the field of agricultural economics and agri-food marketing.
His main contributions are published in international journals mainly in the following subject categories: Business, Management & Accounting; Economics, Econometrics & Finance; Social Sciences; Agricultural and Biological Sciences; Environmental Science.
 
Among “Third Mission” activities he is the responsible in several projects, supported by the Veneto Region, and focused on the internationalization, the education and the technological transfer of agro-food companies. He is also the responsible of agreements and contracts with companies and public and private institutions.

Modules

Modules running in the period selected: 73.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Bachelors' degree in Innovation and sustainability in the industrial production of food Agro-food marketing (2023/2024)   6  eLearning 3  TECNICHE DI RICERCA DI MERCATO NELL’AGROALIMENTARE
Master's degree in Agri-Food Biotechnology Food Economics and Intellectual Property (2023/2024)   6  eLearning 1  (Economia agroalimentare esercitazioni)
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2023/2024)   6  eLearning 6 
Master's degree in Agri-Food Biotechnology Food Economics and Intellectual Property (2022/2023)   6  eLearning 3  (Economia agroalimentare teoria)
Master's degree in Data Science Marketing research for agrifood and natural resources (2022/2023)   6  eLearning 1 
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2022/2023)   6  eLearning 6 
Master's degree in Agri-Food Biotechnology Food Economics and Intellectual Property (2021/2022)   6  eLearning 3  (Economia agroalimentare teoria)
Master's degree in Data Science Marketing research for agrifood and natural resources (2021/2022)   6  eLearning 1 
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2021/2022)   6  eLearning 6 
Bachelor's degree in Viticultural and Oenological Science and Technology Wine politics and law (wine policy) (2021/2022)   6  eLearning 2 
Bachelor's degree in Viticultural and Oenological Science and Technology Cellar door wine tourism (2020/2021)   6  eLearning 1 
Master's degree in Agri-Food Biotechnology Food Economics and Intellectual Property (2020/2021)   6  eLearning 3  (Economia agroalimentare teoria)
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2020/2021)   6  eLearning 6 
PhD in Economics and Management Quantitative methodologies in management studies (2020/2021)   5  eLearning 2.5 
Master's degree in Agri-Food Biotechnology Food Economics and Intellectual Property (2019/2020)   6  eLearning 3  (Economia agroalimentare teoria)
1  (Economia agroalimentare esercitazioni)
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Sustainable wine management (2019/2020)   10    4  APPROACHES TO SUSTAINABILITY IN THE WINE INDUSTRY
1  SUSTAINABLE WINE MARKET ANALYSIS AND PERSPECTIVES
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2019/2020)   6  eLearning 6 
Master's degree in Agri-Food Biotechnology Agribusiness (2018/2019)   6  eLearning 6 
Bachelor's degree in Viticultural and Oenological Science and Technology Wine economics (2018/2019)   6  eLearning 1  (Esercitazioni)
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2018/2019)   6  eLearning 6 
Master's degree in Agri-Food Biotechnology Agribusiness (2017/2018)   6  eLearning 6 
Bachelor's degree in Viticultural and Oenological Science and Technology Cellar door wine tourism (2017/2018)   6  eLearning 6 
PhD in Economics and Management Lezioni Dottorandi (2017/2018)   10    1 
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2017/2018)   6  eLearning 6 
Master's degree in Agri-Food Biotechnology Agribusiness (2016/2017)   6  eLearning 6 
Bachelor's degree in Viticultural and Oenological Science and Technology Cellar door wine tourism (2016/2017)   6  eLearning 6 
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2016/2017)   6  eLearning 6 
Master's degree in Agri-Food Biotechnology Agribusiness (2015/2016)   6    6 
Master’s degree in Corporate Economics and International Markets (Vicenza) Territorial production systems (2015/2016)   9    3  SISTEMI PRODUTTIVI E TERRITORIALI (MODULO II)
Bachelor's degree in Viticultural and Oenological Science and Technology Wine economics (2015/2016)   6  eLearning 1  (Laboratorio)
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2015/2016)   6    6 
Master's degree in Agri-Food Biotechnology Agribusiness (2014/2015)   6    6 
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Economic Policy in the wine-production sector (2014/2015)   10    5  Politica economica del settore vitivinicolo
2  Tipologia di impresa nel sistema vitivinicolo
Master’s degree in Corporate Economics and International Markets (Vicenza) Territorial production systems (2014/2015)   9    3  SISTEMI PRODUTTIVI E TERRITORIALI (MODULO II)
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2014/2015)   6    6 
Master's degree in Agri-Food Biotechnology Agro-food policy of EU (2013/2014)   6    6 
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Economic Policy in the wine-production sector (2013/2014)   10    5  Tipologia di impresa nel sistema vitivinicolo
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2013/2014)   6    6 
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Strumenti di gestione dell'impresa vitivinicola (2013/2014)   10    5  Investimenti ed estimo vitivinicolo
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Economic Policy in the wine-production sector (2012/2013)   10    5  Tipologia di impresa nel sistema vitivinicolo
Bachelor's degree in Viticultural and Oenological Science and Technology Wine marketing (2012/2013)   6    6 
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Strumenti di gestione dell'impresa vitivinicola (2012/2013)   10    5  Investimenti ed estimo vitivinicolo
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Economic Policy in the wine-production sector (2011/2012)   10    5  Tipologia di impresa nel sistema vitivinicolo
Bachelor's degree in Viticultural and Oenological Science and Technology Wine economics (2011/2012)   6    5  (Teoria)
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Strumenti di gestione dell'impresa vitivinicola (2011/2012)   10    5  Investimenti ed estimo vitivinicolo
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Economic Policy in the wine-production sector (2010/2011)   9    3  Tipologia d'impresa nel sistema vitivinicolo
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Marketing e comunicazione del vino (2010/2011)   10    5  Nuovi strumenti di marketing dei prodotti vitivinicoli
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Strumenti di gestione dell'impresa vitivinicola (2010/2011)   10    5  Investimenti ed estimo vitivinicolo
Master's degree in Agri-Food Biotechnology Agro-food policy of EU (2009/2010)   6    3 
University Degree in the Science and Technology of Viticulture and Winemaking (University program until academic year 2008/2009) Wine business Economics (2009/2010)   6    6 
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Product Marketing (2008/2009)   4    1  Marketing dei prodotti vitivinicoli
3  Marketing dei prodotti vitivinicoli
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Company Economics and Management (2007/2008)   4    1  Laboratorio
3  Teoria
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Product Marketing (2007/2008)   4    4 
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Company Economics and Management (2006/2007)   4    1  Laboratorio
3  Teoria
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Product Marketing (2006/2007)   4    4  Marketing dei prodotti vitivinicoli
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Politica e legislazione vitivinicola comunitaria (2006/2007)   6    3  Politica vitivinicola comunitaria
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Company Economics and Management (2005/2006)   4    3  Teoria
1  Laboratorio
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Product Marketing (2005/2006)   4    4 
Bachelor in Agroindustrial Company Economics and Management (cat. 17) Agroindustrial Product Marketing (2004/2005)   4    4 
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Company Economics and Management (2004/2005)   4     
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Product Marketing (2004/2005)   4     
Bachelor in Agroindustrial Company Economics and Management (cat. 17) Agroindustrial Product Marketing (2003/2004)   4     
Masters in Economics and Company Management (cat. 84/S) Agroindustrial System Economics (2003/2004)   4    4 
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Company Economics and Management (2003/2004)   4     
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Product Marketing (2003/2004)   4     
Bachelor in Viticultural and Oenological Science and Tecnology (until 2006-2007 academic year) Viticultural Product Marketing (2002/2003)   4     

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Research groups

Value chain and sustainability in wine and agro-food systems
The research group works on the topics related to the research field of “Agricultural and Resource Economics”.
Research interests
Topic Description Research area
Wine and food marketing Wine business strategy; role of geographical indications on emerging wine markets; market segmentation of wine and food consumers; food and wine marketing strategy; food and wine strategy in emerging import countries; communication strategy in the agri-food and wine business; digital marketing and communication in the agri-food and wine business; qualitative research methods; quantitative research method; experimental analysis; brand strategies; sustainability in the food and wine industries. Marketing
Marketing
Agri-food systems Market analysis of food products; traditional and typical products in the food and wine industries; risk perception in the wine industry; business strategies in agricultural cooperatives; sustainability in food and wine supply chains; impact of climate change on wine business performance; econometric analysis of food and wine trade; territorial clusters in food and wine sector; food and wine supply chains analysis, agri-food and wine products demand, food and wine markets analysis, case study analysis of agri-food and wine businesses, cost and price analyses in agri-food and wine industries. Agricultural and resource economics
Agricultural and resource economics
Rural tourism Types of rural tourism; territorial and business strategies; relationships between tourism, environment and local development; tourism and ecosystem services; tourists’ preferences and behavior; wine and rural hospitality; tourism investments; tourism business plans; case study analysis; tourism in rural areas. Tourism management
Tourism management
Projects
Title Starting date
L’etichetta intelligente come strumento di garanzia nel rapporto fiduciario azienda-cliente per i vini Igt Veneti di alta qualità. SMA.LA.WI. 4/1/19
SUSCHOICE: Towards Sustainable Food and Drink Choices among European Young Adults: Drivers, Barriers and Strategical Implications 9/1/18
Nuove metodologie per il calcolo della riduzione di CO2 a livello di regioni vitivinicole nella prospettiva della sostenibilità economica e di mercato. (CO2 Reduction System) 4/1/13
Analisi socioeconomica e gestionale per il progetto SIPWAP ENI 4/1/11
Consumer's risk reduction and innovation strategies in the agro-food system 10/1/10
Agri.Lab.Verona - Nuove metodologie di monitoraggio e analisi delle performance economico-finanziarie dell'agricoltura veronese 9/1/10
Analysis of opportunities for adapting the Romanian vineyard ecosystems to the new environmental and competitive context (Vin.Eco.Challenge) 6/15/10
Nuove metodologie di monitoraggio delle performance e analisi della competitività dei sistemi agricoli territorial 5/1/09
Winemotion- fattori emozionali nella valutazione della qualità dei vini 1/9/07
PROGETTO DI GRUPPO: METODOLOGIE DI VALUTAZIONE DELLA QUALITA' PERCEPITA DEI VINI AD ALTA VALENZA TERRITORIALE 10/1/05
PROGETTO DI GRUPPO PER ATTRIBUZIONE ASSEGNO DI RICERCA: METODOLOGIE DI VALUTAZIONE DELLA QUALITA' PERCEPITA DEI VINI AD ALTA VALENZA TERRITORIALE 4/1/04
Modelli organizzativi locali e marketing territoriale dei vini tipici di alta qualità (2004) 1/1/04
SCELTE D'IMPRESA E POLITICHE ISTITUZIONALI NELL'EVOLUZIONE DEL PAESAGGIO NEI SISTEMI VITIVINICOLI TERRITORIALI DEL VENETO E DEL TRENTINO ALTO ADIGE (2003) 1/1/03



Chair
Istitutional duties

Diego Begalli
Office Collegial Body
Comitato Scientifico del Corso di perfezionamento e aggiornamento professionale in Gestione dei rischi in agricoltura - Department Management
Presidente Commissione Proprietà Industriale e Intellettuale e Spin off
Delegato al Trasferimento della conoscenza e rapporti con il territorio Commission - third mission
member Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Verona
member Consiglio del Dipartimento di Management - Department Management
Consiglio della Scuola di Economia e Management
Personale Docente del Dipartimento di Economia Aziendale
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