Modules running in the period selected: 73.
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Di seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:
Topic | Description | Research area |
---|---|---|
Development of social entrepreneurship | Identification of for-profit firms with a clear inclination towards social entrepreneurship. Analysis of the dimensions of social entrepreneurship. Use of qualitative research techniques (focus groups and interviews) to understand the development of social entrepreneurship among for-profit firms. Analysis of the impact of social entrepreneurship. |
Entrepreneurship
Entrepreneurship |
Shopping experience management | Study of consumer behavior in services, especially in retail context. Use of marketing research (focus groups, interviews, mystery clients and basic statistical models) to understand service customers’ needs, expectations and perceptions. Analysis and interpretation of data on consumer behavior during the service experience and shopping experience. Study of disservice management and recovery strategies. |
Service management
Service management |
Strategic management of service quality | Measurement of service quality and customer satisfaction. Analysis of the dimensions of service quality through focus groups and interviews. Application of service quality and customer satisfaction models. Formulation of competitive market strategies to develop and maintain competitive advantage in services |
Service management
Service management |
Service design | Service design and delivery process. Use of design tools such as service flowcharting and blueprinting. Study of strategic management of the tangible part of a service (servicescape). Analysis of the user behavior in the physical environment with specific reference to signage, music and colors. Waiting management. The role of service (front and back office) personnel and (critical) customers. |
Service management
Service management |
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