Federico Brunetti

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Federico Brunetti, May 8, 2019
Position
Full Professor
Academic sector
ECON-07/A - Management
Research sector (ERC-2024)
SH1_11 - Innovation, research & development, entrepreneurship

SH1_12 - Management; operations management, international management

SH1_15 - Marketing, consumer behaviour

Research sector (ERC)
SH1_10 - Management; organisational behaviour; operations management

Office
Polo Santa Marta,  Floor 2,  Room 2.77
Telephone
045 802 8494
E-mail
federico|brunetti*univr|it <== Replace | with . and * with @ to have the right email address.
Curriculum

Federico Brunetti holds a Degree in Economics from Verona University and a Phd in Business Administration from Venice University. He teaches degree and postgraduate courses in Business Management, Corporate Identity and Business Ethics, Digital Business and Web Marketing and Place Marketing. He is the Coordinator of the postgraduate course in Marketing and Business Communication at Verona University.
He is Associate Editor of Sinergie Italian Journal of Management and acts as a reviewer for international conferences (Marketing Trends, Toulon-Verona Conference, QMOD, Euromed).
Since 2017 he is member of the Scientific Committee of Excellence in Services International Conference (EISIC) and of the Scientific Committee of “Il Salone della CSR e dell’innovazione sociale”; since 2015 he is Associate Editor of Sinergie Italian Journal of Management, while through 2011-2016 he has been Director of Corso di Perfezionamento in Event Management 3.0.
 
His research interests include corporate identity and branding; Macromarketing and corporate’s role in society; decision-making in companies and epistemological and methodological issues in management. He has published in journals such as TQM Journal, Total Quality Management & Business Excellence, Sinergie and other Italian journals. He is the author of three books, on quality in tourism, on movies for managerial development (with C. Baccarani) and on firm’s pervasiveness in society.

Modules

Modules running in the period selected: 116.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Bachelor's degree in Business Innovation and Economics Business management (2024/2025)   9    9 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2024/2025)   9  eLearning 7 
Master’s degree in Promotion and Management of Territorial Heritage and Tourist Destinations Management for the creative and cultural industries (2024/2025)   9  eLearning 5 
Master’s degree in Marketing and Corporate Communication Relational soft skills for professional presence (2024/2025)   2    2 
Bachelor's degree in Business Innovation and Economics Business management (2023/2024)   9  eLearning 9 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2023/2024)   9  eLearning 7 
Bachelor’s degree in Communication Studies Management Information Systems (2023/2024)   6  eLearning 2 
Master’s degree in Marketing and Corporate Communication Relational soft skills for professional presence (2023/2024)   2    2 
Bachelor's degree in Business Innovation and Economics Business management (2022/2023)   9  eLearning 9 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2022/2023)   9  eLearning 7 
Bachelor's degree in Business Innovation and Economics Business management (2021/2022)   9  eLearning 9 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2021/2022)   9  eLearning 7 
Bachelors' degree in Business Administration and Management What paradigms beyond the pandemic? Individual vs. Society, Private vs. Public (2021/2022)   3    3 
Bachelor's degree in Business Innovation and Economics Business management (2020/2021)   9  eLearning 5 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2020/2021)   9  eLearning 7 
Bachelors' degree in Business Administration and Management Ciclo tematico di conferenze (on-line): “Come saremo? Ripensare il mondo dopo il 2020” - 2020/21 (2020/2021)   3     
Master’s degree in Marketing and Corporate Communication Conoscere e usare i tool del marketing digitale: Google Ads 2021 - 2020/2021 (2020/2021)   1    1 
Bachelor's degree in Business Administration (Vicenza) Business management (2019/2020)   9  eLearning 2 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2019/2020)   9  eLearning 8 
Master’s degree in Marketing and Corporate Communication Digital Business & Web Marketing (2019/2020)   6  eLearning 3 
Master’s degree in Marketing and Corporate Communication Knowing and using digital marketing tools: google ads - 2019 (2019/2020)   1    1 
Master’s degree in Marketing and Corporate Communication Hub 34° - 2019/20 (2019/2020)   3    3 
Bachelor's degree in Business Administration (Verona) Presente e futuro del pianeta (2019/2020)   3    3 
Bachelor's degree in Business Administration (Vicenza) Business management (2018/2019)   9  eLearning 2 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2018/2019)   9  eLearning 8 
Master’s degree in Marketing and Corporate Communication Digital Business & Web Marketing (2018/2019)   6  eLearning 3 
Master’s degree in Marketing and Corporate Communication Place marketing (2018/2019)   9  eLearning 2 
Bachelor's degree in Business Administration (Verona) Ineka conference 2019 teamworking membership (2018/2019)   2    2 
Bachelor's degree in Business Administration (Vicenza) Business management (2017/2018)   9  eLearning 8 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2017/2018)   9  eLearning 8 
Professional Master's programme in Publishing Corporate identity (2017/2018)   3    3 
Bachelor's degree in Business Administration (Vicenza) Business management (2016/2017)   9  eLearning 8  (lezione)
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2016/2017)   9  eLearning 8 
Bachelor's degree in Business Administration (Vicenza) Business management (2015/2016)   9    8 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2015/2016)   9    8 
Bachelor's degree in Business Administration (Vicenza) Business management (2014/2015)   9    8  (lezione)
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2014/2015)   9    8  (lezione 1)
Bachelor's degree in Business Administration (Vicenza) Business management (2013/2014)   9    8 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2013/2014)   9    9 
Bachelor's degree in Business Administration (Vicenza) Business management (2012/2013)   9    9 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2012/2013)   9    7 
Master’s degree in Business Management (Vicenza) Retail and tourism management (2012/2013)   9    1.5 
Bachelor's degree in Business Administration (Vicenza) Business management (2011/2012)   9    9 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2011/2012)   9    7 
Advanced / Professional development course in Business communication techniques Final exam [CInt] (2011/2012)   1    1 
Advanced / Professional development course in Business communication techniques Creatività e storytelling [CInt] (2011/2012)   1    1 
Specialisation course in Retail Management Distribuzione e impresa commerciale [CInt] (2011/2012)   1.5    1.5 
Specialisation course in Retail Management Formazione professionale con docenza aziendale distribuita su tutti gli insegnamenti. [CInt] (2011/2012)   5.5    5.5 
Advanced / Professional development course in Business communication techniques Gli eventi e la comunicazione d'impresa [CInt] (2011/2012)   1    1 
Advanced / Professional development course in Business communication techniques Laboratorio, studio guidato, didattica interattiva [CInt] (2011/2012)   1    1 
Advanced / Professional development course in Business communication techniques Stage/Tirocinio/Redazione di un progetto o di un elaborato [CInt] (2011/2012)   1    1 
Advanced / Professional development course in Business communication techniques Tecniche di comunicazione multimediale [CInt] (2011/2012)   1    1 
Bachelor's degree in Business Administration (Vicenza) Business management (2010/2011)   9    7 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2010/2011)   9    7 
Bachelor's degree in Business Administration (Verona) Marketing and Innovation in the world wide web (2010/2011)   2    2 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2009/2010)   10    4  (1 - lezione)
Bachelor's degree in Business Administration (Vicenza) Business management (2009/2010)   9    5  (1 - lezione)
Bachelor's degree in Business Administration (Verona) Business management [Cognomi P-Z] (2009/2010)   9    9 
Master's degree in Marketing and Communication (until 2008-2009) Corporate identity and image (2009/2010)   5    5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Tourist Company Economics and Management (2009/2010)   5    3  (1 - lezione)
Specialisation course and Professional Development in the Packaging and Promotion of Wine Comunicazione e Packaging (2009/2010)   1.5    0.5 
Specialisation course in Retail Management Distribuzione e impresa commerciale (2009/2010)   3    1 
Specialisation course in Retail Management Service management e Customer Satisfaction (2009/2010)   3    0.5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2008/2009)   10    4  1 - lezione
Master's degree in Marketing and Communication (until 2008-2009) Corporate identity and image (2008/2009)   5    5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Economics and Commercial Company Management (2008/2009)   5    3  1 - lezione
Master's degree in Marketing and Communication (until 2008-2009) Internet marketing (2008/2009)   5    3  1 - lezione
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2008/2009)   6    2 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Tourist Company Economics and Management (2008/2009)   5    3  1 - lezione
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2007/2008)   10    4  Lezione 1
Master's degree in Marketing and Communication (until 2008-2009) Corporate identity and image (2007/2008)   5    5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Economics and Commercial Company Management (2007/2008)   5    3  Lezione 1
Master's degree in Marketing and Communication (until 2008-2009) Internet marketing (2007/2008)   5    3  Lezione 1
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2007/2008)   6    3 
Bachelor's degree in Business Administration and Economics (category 17)(Vicenza) (until 2008-2009) Small-Medium Enterprise Management (2007/2008)   5    3  Lezione 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Tourist Company Economics and Management (2007/2008)   5    3  Lezione 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2006/2007)   10    4  lezione 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Economics and Commercial Company Management (2006/2007)   5    3  lezione 1
Master's degree in Marketing and Communication (until 2008-2009) Internet marketing (2006/2007)   5    3  lezione 1
Degree in International Business Studies (Vicenza) (until 2008-2009) Introduction to Company Economics and Management (2006/2007)   5    3  lezione 1
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2006/2007)   6    6 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Tourist Company Economics and Management (2006/2007)   5    3  lezione 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2005/2006)   10    5  LEZIONE 1
Bachelor's degree in Company Economics (cat. 17) Economics and Commercial Company Management (2005/2006)   4    4 
Master's degree in Marketing and Communication (until 2008-2009) Internet marketing (2005/2006)   5    4  LEZIONE
Degree in International Business Studies (Vicenza) (until 2008-2009) Introduction to Company Economics and Management (2005/2006)   5    5 
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2005/2006)   6    6 
Bachelor in Economics and Management of the Service Industry (cat 17) Tourist Company Economics and Management (2005/2006)   4    2  LEZIONE 2
2  LEZIONE 1
Bachelor in Economics and Management of the Service Industry (cat 17) Economics and Commercial Company Management (2004/2005)   4    4 
Master's degree in Marketing and Communication (until 2008-2009) Internet marketing (2004/2005)   5    3  LEZIONE
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2004/2005)   6     
Bachelor in Economics and Management of the Service Industry (cat 17) Tourist Company Economics and Management (2004/2005)   4    4 
Specialized Degree in Marketing and Communication ( Cat. 68/S) Trade Marketing and Category Movement (2004/2005)   2    2 
Four-year Degree in Foreign Languages and Literatures Accounting and performance measurement (2003/2004)   1     
Bachelor's degree in Company Economics (cat. 17) Business management [Cognomi L-Z] (2003/2004)   6     
Bachelor in Business Studies (old system) Commercial Company Economics and Management PS (2003/2004)   0     
Bachelor's degree in Company Economics (cat. 17) Economics and Commercial Company Management (2003/2004)   4     
Specialized Degree in Marketing and Communication ( Cat. 68/S) Internet Marketing and E-commerce (2003/2004)   4    4 
Bachelor in Economics and Management of the Service Industry (cat 17) Tourist Company Economics and Management (2003/2004)   4     
Bachelor's degree in Company Economics (cat. 17) Business management [Cognomi A-K] (2002/2003)   6     
Bachelor in Agroindustrial Biotechnology (old system) Company Economics and Management (Agricultural Economics and Politics) year III (2002/2003)   60     
Degree in Communication Science: publishing and journalism Company Organisation: Company Information Systems Organisation (i) [Cognomi L-Z] (2002/2003)   6     
Bachelor in Agroindustrial Biotechnology (until 2008-2009 academic year) Economics (2002/2003)   6     
Bachelor's degree in Company Economics (cat. 17) Economics and Commercial Company Management (2002/2003)   4     
Specialized Degree in Marketing and Communication ( Cat. 68/S) Internet Marketing and E-commerce (2002/2003)   4     
Bachelor in Economics and Management of the Service Industry (cat 17) Tourist Company Economics and Management (2002/2003)   4     
Bachelor in Market Economics and Brokerage (cat. 17) Business management [Cognomi A-K] (2001/2002)   6     
Bachelor in Agroindustrial Biotechnology (old system) Company Economics and Management (Agricultural Economics and Politics) year III (2001/2002)   60     
Bachelor in Agroindustrial Biotechnology (until 2008-2009 academic year) Economics (2001/2002)   4     
Bachelor in Economics and Management of the Service Industry (cat 17) Economics and Commercial Company Management (2001/2002)   4     
Degree in Languages and Culture for Tourism Management Tourist Company Economics and Management (2001/2002)   6     
Four-year Degree in Foreign Languages and Literatures Tourist Company Economics and Management (2001/2002)   1     
Bachelor in Economics and Management of the Service Industry (cat 17) Tourist Company Economics and Management (2001/2002)   4     
Bachelor in Agroindustrial Biotechnology (old system) Company Economics and Management (Agricultural Economics and Politics) year III (2000/2001)   60     
Bachelor in Agroindustrial Biotechnology (old system) Company Economics and Management (Agricultural Economics and Politics) (1999/2000)   120     

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Research groups

Brand Management
The Brand Management group aims at analysing the brand equity and brand loyalty creation processes through the study of the relationships between these latter and their antecedents.
Customer experience in services industry
The research group aims to investigate how services organizations - especially in the retail and hospitality industry - can improve customer experience.
Population aging and generational transitions
The project deals with the demographic change in an interdisciplinary perspective and aims to elaborate new juridical tools for this problem and for the related generational transitions.
Business model in the digital era
The research group Business model in the digital era aims at exploring, studying and analyzing the complex phenomenon of digitization in a business and managerial perspective.
Paths of business innovation
The research group aims to investigate the phenomenon of business innovation in its many manifestations in order to better understand the nature and complexity of the managerial and organizational challenges faced by companies wishing to compete in terms of innovation.
Research interests
Topic Description Research area
Consumer attitudes and behaviours toward sustainability. Identification of the consumer as a key actor as regards environmental, social and cultural sustainability. Survey about consumer attitudes and behaviours, with a focus on the industry of disposable plastic tableware and on e-commerce. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Brand and branding Identification of the effectiveness conditions of firms’ branding policies. Study of the effects of the firm’s human component (entrepreneurs, managers and employees) on brand equity. Study of the effects of time flow on brand perceptions by subsequent generations of consumers. Study of (movie, cinema, music) celebrity brand perceptions. Corporate communication
Corporate communication
Customer education Customer education as new component of a firm’s offering to consumers. Customer education as an antecedent of customer satisfaction. Applied analysis of customer education in the opera industry. Application of the customer education to knowledge-intensive industries. Marketing
Marketing
Evolution of the firm-market relationship Diachronic and synchronic analysis of the change that took place in the way firms address the market. Examination of environmental, social and cultural consequences deriving from the most recent Marketing approaches. Formulation of possible alternative approaches. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Research of new firm’s models. Theoretical analysis of firm’s models to overcome the drawbacks of current forms of organization and execution of entrepreneurial activities. Empirical research of cases of firms that are consistent with these models. Formulation of principles to properly guide the design of sustainable, responsible and ethical entrepreneurial structures. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Social media Analysis of the effects of brands’ presence on social media - in terms of savings, identification, social interaction, enjoyment, discovery offered to consumers - on purchase intentions and on word-of-mouth to other consumers. Marketing
Marketing
Projects
Title Starting date
#BIT, Business Innovation & digital Transformation 1/1/17
Investigating performing-arts organizations between customer education and performance quality 6/30/16
Management Journal Relevance 1/1/15
FILIERE E NETWORK: i nuovi "ambiti" di azione delle imprese 1/1/14
Le Relazioni pubbliche in un contesto a complessità crescente 11/1/05
Abitudine al self service e competitività della piccola impresa commerciale 11/1/05
L'impatto della telematica sulla comunicazione interna 10/1/05
L'impatto della telematica sulla comunicazione interna (continuazione, anno 2005) 10/1/05
Ridisegno dell'infrastruttura finanziaria delle reti di imprese: alla ricerca di nuove soluzioni finanziarie, istituzionali e informatiche per sostenere la competitività, l'innovazione, le riorganizzazioni aziendali e la gestione dei rischi 9/12/05
Service Management per l'azienda viaggi 6/1/04
Modelli di vitalità d’impresa 5/1/04
Un modello per la legittimazione sociale dell’impresa 5/1/04
Sulle tracce del futuro: una riflessione sul ruolo dell’impresa nella società di domani 3/1/04
La misurazione del grado di coordinamento nei Sistemi Turistici Locali (2004) 1/1/04
Il cluetrain manifesto: clienti e dipendenti come persone. 1/1/02



Chair

Federico Brunetti
Office Collegial Body
Collegio didattico di Economia e innovazione aziendale - Department Management
Collegio didattico di Economia, imprese e mercati internazionali - Department Economics
Presidente Collegio didattico di Marketing e comunicazione d'impresa - Department Management
Comitato scientifico del Corso di aggiornamento in Internazionalizzazione delle PMI agroalimentari - Department Management
Comitato scientifico del Corso di perfezionamento e di aggiornamento professionale in Marketing del vino - Department Management
Comitato Scientifico del Master Universitario in Editoria: Progettazione e Management (I livello) - Department Cultures and Civilizations
member Commissione AQ Didattica - Department Management
Presidente Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Verona
member Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Vicenza/Consiglio Didattico del Polo Scientifico Didattico di "Studi sull'Impresa"
member Consiglio del Dipartimento di Management - Department Management
Personale Docente del Dipartimento di Economia Aziendale
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