Advanced / Professional development course in Business communication techniques

This course looks at various business communication techniques – from press offices and internal communication to new communication technologies. The goal is to enable course participants to create and manage a project related to a specific subject area. Considering the variety of possible topics, to achieve this goal the course will regularly focus on particular areas within the overall theme. Experts in the field will also be involved.
Course content:
- Corporate events: what and why
- Setting the scene and managing the event
- The event as a set of stories that need to be heard
- Planning, construction and follow-up of the event
- Event communication
- Digital and cross-media event communication
- Public speaking techniques
- Event writing techniques and materials