Research groups

The Research Group “Tocatì – economic impact of cultural events” aims to assess the direct economic impact of Tocatì – International Festival of Games in the Streets on the city of Verona. At the same time, it intends to develop a replicable method which can be applied to estimate the economic impacts of cultural events. In fact, cultural events are extremely important for the cities that host them. However, their economic effects are often overlooked because they cannot be directly observed. This is a major limitation because a clear awareness of the economic impacts is useful for the involved stakeholders (organizers, sponsors, policy makers, visitors) and can also provide inputs to be used to improve the sustainability of cultural events. The research, which was started with the intent of closing this gap, includes interviews and surveys to identify the expenditures of Tocatì’s organizers and visitors, followed by a data analysis stage to estimate the direct economic impact.