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Omnicanalità, logistica dell'ultimo miglio, consumer behaviour

Il gruppo di ricerca ha come obiettivo lo studio del ruolo del consumatore nel contesto della gestione della supply chain, con particolare focus sull’impatto che il comportamento di acquisto nei canali online e offline ha sullA logistica dell'ultimo miglio.
Ilenia Confente
Associate Professor
Ivan Russo
Full Professor
External components
Robert Frankel
University of North Florida
William Rose
Iowa State University
Simone Peinkofer
Michigan State University
Topic Research area
Business to business marketing Marketing
Marketing
Circular economy and the value perception Marketing
Marketing
B2B customer loyalty and supply chain management Logistica e gestione della supply chain
Logistics and supply chain management
A global study of returns management Logistica e gestione della supply chain
Logistics and supply chain management
Logistics customer service Logistica e gestione della supply chain
Logistics and supply chain management
Logistics and supply chain management within the circular economy practice Logistica e gestione della supply chain
Logistics and supply chain management
Managing global supply chain sustainability Marketing
Marketing
Digital marketing Marketing
Marketing
The role of the shopper within the supply chain in an omni-channel environment Logistica e gestione della supply chain
Logistics and supply chain management
The role of the shopper within the supply chain in a omni-channel environment. Logistica e gestione della supply chain
Logistics and supply chain management
Social media marketing Marketing
Marketing
Omni-channel strategy and retailing Marketing
Marketing
Title Managers Sponsors Starting date Duration (months)
Closed Loop Supply Chain Ivan Russo Dec 15, 2017 18

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