David D'Acunto

foto,  January 11, 2022
Temporary Assistant Professor
Academic sector
Research sector (ERC)
- Marketing

Polo Santa Marta,  Floor 2,  Room 2.08
045 802 8193
david|dacunto*univr|it <== Replace | with . and * with @ to have the right email address.

David D’Acunto (PhD) is Assistant Professor of Marketing at the Department of Management, University of Verona, Italy. He has been postdoctoral researcher at Free-University of Bozen-Bolzano, Italy and Research Assistant postdoc at the University of Reading, UK. He received his PhD in Marketing from the University of Pisa, Italy and has been a Visiting PhD Candidate at University of Portsmouth, UK. His research interests include digital marketing, eWOM in the service industry, sustainability, circular economy, and consumer behavior in tourism and hospitality. His research has been published in Tourism Management, Psychology and Marketing, Journal of Sustainable Tourism, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management.

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Research interests
Topic Description Research area
Tourist behavior Study of tourist behavior during the various phases of the tourist experience. Use of qualitative and quantitative research methods to identify tourists’ needs, expectations, perceptions, attitudes and satisfaction. Analysis of the relationship between tourist behavior and technology, with specific regard to cohort differences. Study of older tourists’ behavior and identification of marketing strategies aimed at this specific market segment. Tourism management
Tourism management
Circular economy and the value perception Analysis of consumers’ perception towards a new product type, “bio based”, deriving from recycled plastic under the lens of circular economy. Study of the purchase and switching intention towards such product adopting an experimental design Marketing
Hospitality Analysis of marketing strategies adopted by hospitality actors, with a specific interest on the use of social couponing and on its impact for the firm, including its ability to stimulate eWOM. Study of the adoption of green strategies by hotels. Research on the impacts of the sharing economy in the hospitality sector. Use of quantitative methods, content analysis and case studies. Tourism management
Tourism management
Hospitality management Study of the hospitality industry, with particular regard to accommodation services. Identification of strategies aimed at improving service quality and customer satisfaction in this specific service setting. Analysis of user-generated content with the support of content analysis and sentiment analysis techniques. Study and definition of online review management strategies. Tourism management
Tourism management
Logistics customer service Globalisation has set up large systems of trading partners that span vast distances. Vertical integration, once commonplace, is now rare. While outsourcing has cost advantages, it also has a downside – lack of control and oversight; globalising the marketplace and the need of logistics service providers to render logistics services on an international scale requires intercultural management competencies. Whereas logistics and SCM have traditionally referred to the physical flow connecting production with customers, more recent research in logistics aims at integrating marketing notions and addressing the role of logistics in deliveringquality and improving customer service and satisfaction. Logistics and supply chain management
Logistics and supply chain management
Marketing Food and wine marketing, marketing strategy, communication and social media marketing. Marketing and Advertising, Marketing
Digital marketing Analysis of the relationship between consumer’ buying experience and the willingness to widespread WOM, plus the impact WOM has on purchase intention, with a particular focus on electronic WOM across different contexts (e.g. tourism, logistics and customer service). This research stream collects data via surveys and data analysis through regression models. Marketing
The role of the shopper within the supply chain in an omni-channel environment Analysis of the role of the shopper within the supply chain and understanding of the impact of the shoppers’ perception and purchasing behaviour across the online and offline channels impact supply chain strategies. In particular, this area studies how digital technologies enabled choices among different types of supply chain governance. Another objective of the research stream is to analyse all of the factors that influence logistics in a complex system, such as an urban area and last mile. Logistics and supply chain management
Logistics and supply chain management
The role of the shopper within the supply chain in a omni-channel environment. This research includes the role of the shopper within the supply chain debate understanding the impact shoppers’ perception and purchasing behaviour across the online and offline channels impact supply chain strategies. Understanding of the effect a return policy leniency has on purchase intention, adopting the theoretical framework of signaling theory. Use of an experimental design manipulating return policy leniency, the channel type and the product type. Data are analysed through PROCESS software to identify the existence of moderation and mediation effects. Logistics and supply chain management
Logistics and supply chain management
Social media marketing Analysis of perceived benefits, particularly relational benefits, derived from being members of online communities belonging to different social media. Specifically, the research aims at explore the role of such benefits on brand value and on customer loyalty creation. This study adopts data collection via surveys and data analysis via Structural Equation Models. Marketing
Title Starting date
Analisi degli elementi abilitanti per la configurazione di business innovativi nell’ambito dell’economia circolare 12/1/21
Resilient Logistics and Supply Chain Design (Reload): Progettazione Di Una Supply Chain e di una Logistica Resiliente 9/10/20
Hybrid Sustainable Worlds 9/10/20