Valentina Mazzoli

Foto,  February 8, 2023
Temporary Assistant Professor
Academic sector
ECON-07/A - Management
Research sector (ERC-2024)
SH1_15 - Marketing, consumer behaviour

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Office Hours

I RICEVIMENTI si svolgono in presenza presso  il Polo Santa Marta, 2 piano, studio 2.08 (giorno e orario da concordare via mail). 


Valentina Mazzoli (PhD) is a Junior Assistant Professor at the University of Verona, Department of Management.  Previously, she was a Post-Doc Research Fellow in Marketing at the University of Florence, Department of Economics and Management. She also held appointments at the University of Pisa (Italy) and University of Roehampton (UK). Her research interests are in the field of brand management and consumer-brand relationship with a focus on digitalization, social media, ethicality, and corporate social responsibility. She has published in international peer reviewed journals such as the Journal of Retailing, the Journal of Brand Management, the Journal of Strategic Marketing, the Journal of Consumer Marketing, Business Strategy and the Environment, the British Food Journal, and the Qualitative Market Research.


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Research interests
Topic Description Research area
Consumer attitudes and behaviours toward sustainability. Identification of the consumer as a key actor as regards environmental, social and cultural sustainability. Survey about consumer attitudes and behaviours, with a focus on the industry of disposable plastic tableware and on e-commerce. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Omnicanalità, logistica dell'ultimo miglio e comportamento del consumatore Analisi del comportamento del consumatore in relazione alle politiche di gestione dell'ultimo miglio della supply chain da parte delle imprese. Attraverso disegni sperimentali online e sul campo si studia l'impatto di tali politiche sulle percezioni e sui comportamenti dei consumatori nei confronti delle imprese valutando così l'efficacia di tali politiche. Logistics and supply chain management
Logistics and supply chain management

Valentina Mazzoli
Office Collegial Body
member Consiglio del Dipartimento di Management - Department Management