Pubblicazioni

Autori:

Cassia, Fabio; Magno, Francesca; Cobelli, Nicola; Ugolini, Marta Maria

Titolo:

The impacts of export capabilities on cross-border e-commerce performance: An analysis using PLS-SEM

Anno:

2019

Tipologia prodotto:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Lingua:

Inglese

Formato:

Elettronico

Titolo del Convegno:

The 10th Innovation, Entrepreneurship and Knowledge Academy INEKA Conference (formely GIKA)

Luogo:

The University of Verona

Periodo:

11-13 June

ISBN:

978-84-09-11060-5

Intervallo pagine:

1-21

Parole chiave:

capabilities, resource-based view, cross border e-commerce, export management

Breve descrizione dei contenuti:

Cross-border e-commerce is gaining increasing popularity as a foreign market entry mode. However, knowledge on the determinants of cross-border e-commerce performance is scarce and mostly limited to the examination of early-mover advantages. Drawing on the resource-based view, this paper develops a model linking a firm’s export capabilities (IT capabilities, international marketing capabilities, export operations capabilities) to its cross-border e-commerce strategic and financial performance. The model is estimated using data collected from a sample of Italian exporters belonging to the food and beverage industry and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results emphasize the strong impact of IT capabilities. However, the use of e-commerce cross-border platforms instead of the exporter’s own e-commerce websites works as a partial substitute for the direct possession of IT capabilities. In addition, contrary to expectations, the findings show negative effects of both international marketing capabilities and export operations capabilities on cross-border e-commerce financial performance.

Pagina Web:

https://www.aciek-academy.com/2019-verona-venue/

Id prodotto:

113494

Handle IRIS:

11562/1013838

ultima modifica:

14 novembre 2022

Citazione bibliografica:

Cassia, Fabio; Magno, Francesca; Cobelli, Nicola; Ugolini, Marta Maria, The impacts of export capabilities on cross-border e-commerce performance: An analysis using PLS-SEM  in Proceedings , Atti di "The 10th Innovation, Entrepreneurship and Knowledge Academy INEKA Conference (formely GIKA)" , The University of Verona , 11-13 June , 2019 , pp. 1-21

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