Pubblicazioni

Autori:

D'Acunto, David Maria; Blasi, Silvia; Confente, Ilenia; Russo, Ivan

Titolo:

Beyond green products: how Gen Z value and is willing to buy circular products

Anno:

2022

Tipologia prodotto:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Lingua:

Inglese

Titolo del Convegno:

XIX^ SIM Conference

Luogo:

Salerno

Periodo:

20 21 ottobre 2022

ISBN:

978-88-943918-8-6

Intervallo pagine:

1-5

Parole chiave:

Circular economy; circular products; Generation Z; consumer environmental consciousness; willingness to buy CP

Breve descrizione dei contenuti:

This research investigates consumer behaviors in the circular products (CP) context by testing the relationship between consumer perceived value towards CPs and their willingness to buy (WtB) CP, including the moderation of consumer environmental consciousness. In addition, the study explores the role of consumer age on their WtB CP. Building on generational cohort theory (GCT) our results show a positive relation between consumer perceived value for CP and WtB CP, finding a negative moderation effect of consumer environmental consciousness. Consumer age is negatively related to WtB CP thus confirming the relevance of circular economy values for young consumers (i.e. Generation Z). The study suggests valuable insights for both managers and scholars operating in the CE domain.

Id prodotto:

130436

Handle IRIS:

11562/1079022

ultima modifica:

24 ottobre 2024

Citazione bibliografica:

D'Acunto, David Maria; Blasi, Silvia; Confente, Ilenia; Russo, Ivan, Beyond green products: how Gen Z value and is willing to buy circular products  in XIX^ SIM Conference Proceedings "NEXT GENERATION MARKETING. People, Planet, Place: cooperation & shared value for a new era of critical marketing" , Atti di "XIX^ SIM Conference" , Salerno , 20 21 ottobre 2022 , 2022 , pp. 1-5

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