Specialized Degree in Marketing and Communication ( Cat. 68/S)

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Course curriculum: training activities divided by year of enrollment
Year Credits TTA Activity Academic year of attendance
4° 4  B Business Plan and business strategies - Business Plan and Company Strategies (SECS-P/08) 2003/2004
4° 4  B Fundamental Market Analysis (SECS-P/02) 2003/2004
4° 4  A History of Communication (SECS-P/12) 2003/2004
4° 4  S Accounting models of business communication - Budgeting and Company Communication (SECS-P/07) 2003/2004
4° 4  S Internal Communication Organisation (SECS-P/10) 2003/2004
4° 4  A Communication economics and techniques - Marketing Communication techniques (SECS-P/08) 2003/2004
4° 4  B Internet Marketing and E-commerce (SECS-P/08) 2003/2004
4° 4  B Industrial Law (IUS/04) 2003/2004
4° 4  B European Union Law: on Information and Information Technology (IUS/14) 2003/2004
4° 4  C Consumer and Communication Sociology (SPS/09) 2003/2004
4° 4  B Theory and Techniques of Sampling (SECS-S/01) 2003/2004
4° 4  A Public relations economics and techniques - Economics and Public Relations Techniques (SECS-P/08) 2003/2004
4° 4  S Company Finance - Corporate finance (SECS-P/09) 2003/2004
4° 4  B Logistics and Supply Chain Management (SECS-P/08) 2003/2004
4° 4  C Sociology of economic processes of work - Sociology of Economic Labour Processes (SPS/09) 2003/2004
 
5° 4  B Corporate identity and image (SECS-P/08) 2004/2005
5° 2  S Crisis Management (SECS-P/08) 2004/2005
5° 4  B Innovation Economics (SECS-P/06) 2004/2005
5° 4  S The ethic dimension of marketing - The Ethical Dimension of Marketing (SECS-P/08) 2004/2005
5° 2  S Marketing for non-profit companies - Non-profit Company Marketing (SECS-P/08) 2004/2005
5° 4  C History and theory of social mobility and migratory flows - History and Theory of Social Mobility and Migration Flows (SECS-P/12) 2004/2005
5° 2  S Trade marketing and category management - Trade Marketing and Category Movement (SECS-P/08) 2004/2005
5° 2  S Customer Relationship and Product Development Management (SECS-P/08) 2004/2005
5° 12  D Student's choice  
5° 4  F Other activities (art. 10 co. 1 lett. f)  
5° 20  E Final test  

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