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This course gives an overview of various business communication techniques, from press office to internal communication and the use of new communication technologies.
It will enable participants to construct and manage a project related to a specific subject area.
To ensure this objective is reached, given the range of topics possible, the course will periodically offer a deeper look into different topics for further exploration within the general theme.
Experts who work professionally in these fields will also be invited. The first offered relates to planning, constructing and managing events that make a big impact.
Content of the course: The meaning, reason and variety of corporate events; constructing the scenario and directing the event; the event as a set of stories with a voice; event planning, construction and follow up; event communication; communication across various forms of media; digital communication; public speaking techniques; writing materials and techniques for events.

Course details

Degree type
Advanced postgraduate course
0 years
Supervisory body
Comitato Scientifico del Corso di perfezionamento e di aggiornamento professionale in Tecniche di comunicazione aziendale – Event Management 3.0
Main Department
Macro area
Law and Economics
Subject area