Research groups

Paths of business innovation

The research group aims to investigate the phenomenon of business innovation in its many manifestations in order to better understand the nature and complexity of the managerial and organizational challenges faced by companies wishing to compete in terms of innovation. For this purpose, the research directions are the following: to identify the territorial approaches to innovation (with specific reference to the reality of the province of Vicenza) through the analysis of best practices and the search for shared traits;

  • to study the dimensions of social innovation: identify models of circular and environmental innovation and frugal innovation and their connections; apply grassroots and inclusive innovation models to companies operating in the western context;
  • to analyze strengths and weaknesses of technology transfer processes towards small businesses;
  • to investigate forms of innovation that invest the business model.
Contact people
Elena Giaretta

Silvia Blasi
Temporary Assistant Professor
Federico Brunetti
Full Professor
Nicola Cobelli
Associate Professor
Chiara Rossato
Assistant Professor
Angelo Bonfanti
Associate Professor
Paola Castellani
Associate Professor
Elena Giaretta
Full Professor
External components
Alessandro Garofalo
Garofalo e Idee Associate srl
Topic Research area
Entrepreneurial learning and entrepreneurship education Entrepreneurship
Consumer attitudes and behaviours toward sustainability. CSR, sustainability and business ethics
Brand and branding Corporate communication
Business-to-business branding Marketing
Marketing
Business to business management Marketing
Marketing
Communication and diversity management Corporate communication
Customer education Marketing
Marketing
Development of social entrepreneurship Entrepreneurship
Enterprise 4.0 and digital transformation Marketing
Marketing
Managerial ethics and models of “feasible ethics” CSR, sustainability and business ethics
Evolution of the firm-market relationship CSR, sustainability and business ethics
Event management and sustainable events Corporate communication
Shopping experience management Service management
Creative failure Entrepreneurship
Entrepreneurship of long-lived firms Entrepreneurship
Social entrepreneurship Entrepreneurship
Social innovation Gestione dell'innovazione
Innovation management
The features of innovative firms Gestione dell'innovazione
Innovation management
The features of sustainable innovation CSR, sustainability and business ethics
The communication of corporate museums and archives Corporate communication
Events and tourism management Tourism management
Dividend policy Corporate finance
Strategic management of service quality Service management
Models to assess firm’s viability Entrepreneurship
Corporate museum and tourism Tourism management
New forms of innovation management Gestione dell'innovazione
Innovation management
SME & family business management Entrepreneurship
Managerial practices of knowledge sharing Gestione dell'innovazione
Innovation management
Technology transfer processes to small firms Gestione dell'innovazione
Innovation management
Service design Service management
Reputation management Corporate communication
Research of new firm’s models. CSR, sustainability and business ethics
Social media Marketing
Marketing
Start-ups and entrepreneurial ecosystems Entrepreneurship
Storytelling e transmedia storytelling Corporate communication
Techniques to develop creativity and design thinking Gestione dell'innovazione
Innovation management
Top management communication and people engagement Corporate communication
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