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Paths of business innovation

The research group aims to investigate the phenomenon of business innovation in its many manifestations in order to better understand the nature and complexity of the managerial and organizational challenges faced by companies wishing to compete in terms of innovation. For this purpose, the research directions are the following: to identify the territorial approaches to innovation (with specific reference to the reality of the province of Vicenza) through the analysis of best practices and the search for shared traits;

  • to study the dimensions of social innovation: identify models of circular and environmental innovation and frugal innovation and their connections; apply grassroots and inclusive innovation models to companies operating in the western context;
  • to analyze strengths and weaknesses of technology transfer processes towards small businesses;
  • to investigate forms of innovation that invest the business model.
Contact people
Elena Giaretta

Members

Silvia Blasi
Temporary Assistant Professor
Federico Brunetti
Full Professor
Nicola Cobelli
Associate Professor
Chiara Rossato
Assistant Professor
Angelo Bonfanti
Associate Professor
Paola Castellani
Assistant Professor
Elena Giaretta
Full Professor
External components
Alessandro Garofalo
Garofalo e Idee Associate srl

Research interests

Topic Research area
Entrepreneurial learning and entrepreneurship education Imprenditorialità
Entrepreneurship
Consumer attitudes and behaviours toward sustainability. Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Brand and branding Comunicazione aziendale
Corporate communication
Business-to-business branding Marketing
Marketing
Business to business management Marketing
Marketing
Communication and diversity management Comunicazione aziendale
Corporate communication
Customer education Marketing
Marketing
Development of social entrepreneurship Imprenditorialità
Entrepreneurship
Enterprise 4.0 and digital transformation Marketing
Marketing
Managerial ethics and models of “feasible ethics” Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Evolution of the firm-market relationship Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Event management and sustainable events Comunicazione aziendale
Corporate communication
Shopping experience management Gestione dei servizi
Service management
Creative failure Imprenditorialità
Entrepreneurship
Entrepreneurship of long-lived firms Imprenditorialità
Entrepreneurship
Social entrepreneurship Imprenditorialità
Entrepreneurship
Social innovation Gestione dell'innovazione
Innovation management
The features of innovative firms Gestione dell'innovazione
Innovation management
The features of sustainable innovation Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
The communication of corporate museums and archives Comunicazione aziendale
Corporate communication
Events and tourism management Gestione del turismo
Tourism management
Dividend policy Finanza aziendale
Corporate finance
Strategic management of service quality Gestione dei servizi
Service management
Models to assess firm’s viability Imprenditorialità
Entrepreneurship
Corporate museum and tourism Gestione del turismo
Tourism management
New forms of innovation management Gestione dell'innovazione
Innovation management
SME & family business management Imprenditorialità
Entrepreneurship
Managerial practices of knowledge sharing Gestione dell'innovazione
Innovation management
Technology transfer processes to small firms Gestione dell'innovazione
Innovation management
Service design Gestione dei servizi
Service management
Reputation management Comunicazione aziendale
Corporate communication
Research of new firm’s models. Responsabilità sociale d'impresa ed etica aziendale
CSR, sustainability and business ethics
Social media Marketing
Marketing
Start-ups and entrepreneurial ecosystems Imprenditorialità
Entrepreneurship
Storytelling e transmedia storytelling Comunicazione aziendale
Corporate communication
Techniques to develop creativity and design thinking Gestione dell'innovazione
Innovation management
Top management communication and people engagement Comunicazione aziendale
Corporate communication

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