Roberta Capitello

Curriculum

•   CV Roberta Capitello EN   (pdf, en, 152 KB, 22/09/20)
•   CV Roberta Capitello IT   (pdf, it, 141 KB, 22/09/20)

Roberta Capitello is Associate Professor of Rural economics and appraisal since 2001. She holds a Ph.D. in Mountain and Forestry Economics from the University of Trento in 1997. She is a member of the teaching committee of the bachelor degree in Viticultural and Oenological Science and Technology since 2007.
She is a member of the External Advisory Board of the International Journal of Wine Business Research since 2016.
Shes serves as a reviewer for several international scientific journals, such as Journal of Consumer Culture, Journal of Wine Research, International Journal of Wine Business Research, Wine Economics and Policy, Journal of the Agricultural and Food Industrial Organization, and Euromed Journal of Business.
 
Her main research interests are:
• food and wine marketing with special focus on consumer behaviour, typical food and wine, sustainability, brand strategies and communication;
• wine tourism and rural tourism.
Her research has been published on international scientific journals in the field of agricultural economics and agri-food marketing.
She is coordinator of an European project funded by SUSFOOD2 Era-net investiganting the sustainable food behaviours among young adults in Europe.
She received the award as “2016 Outstanding Reviewer” of the International Journal of Wine Business Research. She is the first author of a book on the wine market in China that has received the “2017 OIV Special Mention” from the International Organization of Vine and Wine.
 
Among Third Mission activities, she was coordinator of a Joint Project of the University of Verona in 2013/14. She participated in a study meeting and carried out a research on wine tourism in Italy in cooperation with the Italian Association of Cities of Wine.

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Di seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:

• Eventi di Terza Missione: eventi di Public Engagement e Formazione Continua.
• Insegnamenti di Terza Missione: insegnamenti che fanno parte di Corsi di Studio come Corsi di formazione continua, Corsi di perfezionamento e aggiornamento professionale, Corsi di perfezionamento, Master e Scuole di specializzazione.

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• Insegnamenti

Projects

Title	Starting date
SUSCHOICE: Towards Sustainable Food and Drink Choices among European Young Adults: Drivers, Barriers and Strategical Implications	9/1/18
Crafting Growth: Exploring emerging potential and challenges of extended collaboration for Scotland’s craft beer sector	2/1/17
New models for the assessment of visitor well-being: establishment of a permanent marketing observatory “To Be Verona. The Italian Lifestyle Taste” to survey the perception of Verona in the world	11/1/13
Nuove metodologie per il calcolo della riduzione di CO2 a livello di regioni vitivinicole nella prospettiva della sostenibilità economica e di mercato. (CO2 Reduction System)	4/1/13
Veneto Global Wine	5/29/06
PROGETTO DI GRUPPO: METODOLOGIE DI VALUTAZIONE DELLA QUALITA' PERCEPITA DEI VINI AD ALTA VALENZA TERRITORIALE	10/1/05
Modelli organizzativi locali e marketing territoriale dei vini tipici di alta qualità (2004)	1/1/04
SCELTE D'IMPRESA E POLITICHE ISTITUZIONALI NELL'EVOLUZIONE DEL PAESAGGIO NEI SISTEMI VITIVINICOLI TERRITORIALI DEL VENETO E DEL TRENTINO ALTO ADIGE (2003)	1/1/03

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Referent posts held

Incaricato AQ l'internazionalizzazione - Management

Roberta Capitello

Office	Collegial Body
member	Collegio dei docenti del Dottorato in Accounting and Management - Department Management
	Collegio didattico di Marketing e comunicazione d'impresa - Department Management
member	Viticultural and Oenological Science and Technology Teaching Committee - Department Biotechnology
	Comitato scientifico del Corso di aggiornamento in Internazionalizzazione delle PMI agroalimentari - Department Management
	Comitato Scientifico del Corso di perfezionamento e Aggiornamento professionale in Packaging e comunicazione del vino - Department Management
	Comitato scientifico del Corso di perfezionamento e di aggiornamento professionale in Marketing del vino - Department Management
member	Commissione AQ Didattica - Department Management
member	Commissione AQ Ricerca - Department Management
member	Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Verona
member	Consiglio del Dipartimento di Management - Department Management
	Personale Docente del Dipartimento di Economia Aziendale