Modules running in the period selected: 78.
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MyUnivrDi seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:
Topic | Description | Research area |
---|---|---|
Wine and food marketing | Wine business strategy; role of geographical indications on emerging wine markets; market segmentation of wine and food consumers; food and wine marketing strategy; food and wine strategy in emerging import countries; communication strategy in the agri-food and wine business; digital marketing and communication in the agri-food and wine business; qualitative research methods; quantitative research method; experimental analysis; brand strategies; sustainability in the food and wine industries. |
Marketing
Marketing |
Agri-food systems | Market analysis of food products; traditional and typical products in the food and wine industries; risk perception in the wine industry; business strategies in agricultural cooperatives; sustainability in food and wine supply chains; impact of climate change on wine business performance; econometric analysis of food and wine trade; territorial clusters in food and wine sector; food and wine supply chains analysis, agri-food and wine products demand, food and wine markets analysis, case study analysis of agri-food and wine businesses, cost and price analyses in agri-food and wine industries. |
Agricultural and resource economics
Agricultural and resource economics |
Wine and food tourism | Wine tourism; wine tourist behavior; food and wine territorial brands and destination marketing; hospitality settings and food choice; craft beer and craft wine in out-of-home consumption contexts; place identity, place image and the role of typical wine and food supply; marketing of terroir products. |
Tourism management
Tourism management |
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