Paola Signori

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Paola Signori 2017, September 27, 2017
Position
Full Professor
Academic sector
ECON-07/A - Management
Research sector (ERC-2024)
SH1_15 - Marketing, consumer behaviour

SH1_12 - Management; operations management, international management

SH3_10 - Communication and information, networks, media

Research sector (ERC)
SH1_2 - International trade; international business; international management

SH1_10 - Management; organisational behaviour; operations management

SH1_9 - Marketing

SH3_1 - Sustainability sciences, environment and resources

Offices
Complesso Universitario (Vicenza),  Floor ,  Room 13  -  Polo Santa Marta,  Floor 2,  Room 2.67
Telephone
0458028492
E-mail
paola|signori*univr|it <== Replace | with . and * with @ to have the right email address.

Office Hours

Wednesday, Hours 3:30 PM - 5:30 PM,   Polo Santa Marta, Floor 2, room 2.67
Thursday, Hours 11:00 AM - 1:00 PM,  

Paola Signori is Associate Professor in Marketing and Supply Chain management at the University of Verona since 2006., with a PhD on Management and Governance at Naval Institute of Naples in 1999. Since 2015 she is vice-director of the teaching and research centre in Economics and management of the University of Verona, located in Vicenza. The Department of Business Administration nominated her as representative member of the local Alumni Association (Alvec), and delegate to coordinate Vicenza’s Polo activities. She is also local Enactus Faculty Advisor, and scientific committee member of the Italian Society of Marketing.
 
Her research focus is on:
  • supply chain sustainability and resilience
  • digital marketing and social impact
  • corporate identity and congruence analysis
  • relationship marketing and networks (ecosystems)
She is actively working on international research projects with the University of Tennessee, Colorado State University and the University of South Florida. She is also project manager of a number of research projects for the University of Verona. Since 2009 her research efforts are predominantly focused on relationship analysis within the global food industry (in particular, wine and dairy). Her numerous research projects have a common scope to highlight strategic and operational constraints, limits or barriers, to try to help practitioners to be more resilient and sustainable in their decisions.
 
Signori won the Highly Commended Reviewer Award (2012, Emerald Literati Network) and the Outstanding Paper Award (2016, International Journal of Physical Distribution and Logistics Management). Finally, Paola Signori’s mission has always been to actively collaborating with a large number of companies and institutions, investing effort and time in networking and volunteering for many activities.

Modules

Modules running in the period selected: 104.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Master’s degree in Marketing and Corporate Communication Digital business (2024/2025)   9  eLearning 1 
Bachelor's degree in Business Innovation and Economics Marketing for Innovation (2024/2025)   9  eLearning 9 
Master’s degree in Management and business strategy Relationship and digital marketing (2024/2025)   9  eLearning 7 
Bachelor's degree in Business Innovation and Economics Soft skills coaching days (2024/2025)   2    2 
Master’s degree in Marketing and Corporate Communication Marketing communications (2023/2024)   9  eLearning 5 
Bachelor's degree in Business Innovation and Economics Marketing for Innovation (2023/2024)   9  eLearning 9 
Master’s degree in Management and business strategy Relationship and digital marketing (2023/2024)   9  eLearning 4 
Bachelor's degree in Business Innovation and Economics Il festival del Futuro - 2023/2024 (2023/2024)   1    1 
Bachelor's degree in Business Innovation and Economics Soft skills coaching days (Vicenza) - 2023/2024 (2023/2024)   2    2 
Bachelor's degree in Business Innovation and Economics Job club (2022/2023)   3    3 
Master’s degree in Marketing and Corporate Communication Marketing communications (2022/2023)   9  eLearning 5 
Bachelor's degree in Business Innovation and Economics Marketing for Innovation (2022/2023)   9  eLearning 9 
Master’s degree in Management and business strategy Relationship and digital marketing (2022/2023)   9  eLearning 5 
Bachelor's degree in Business Innovation and Economics Soft Skills Coaching Days - 2022/2023 (2022/2023)   1    1 
Bachelor's degree in Business Innovation and Economics Job Club (2021/2022)   3  eLearning 3 
Bachelor's degree in Business Administration (Vicenza) Marketing (2021/2022)   6  eLearning 6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2021/2022)   9  eLearning 6 
Master’s degree in Management and business strategy Relationship and digital marketing (2021/2022)   9  eLearning 6 
Bachelor's degree in Business Innovation and Economics Sustainable tourism Lab (2021/2022)   2  eLearning 2 
Bachelor's degree in Business Innovation and Economics Soft skills Coaching Days (Esu 4 job) - 2021/2022 (2021/2022)   1    1 
Bachelor's degree in Business Administration (Vicenza) Communication Lab for press office and PR (in Italian) (2020/2021)   3  eLearning  
Bachelor's degree in Business Administration (Vicenza) Marketing (2020/2021)   6  eLearning 6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2020/2021)   9  eLearning 9 
Master’s degree in Management and business strategy Relationship and digital marketing (2020/2021)   9  eLearning 4 
Bachelor's degree in Business Innovation and Economics Soft skills coaching days - 2020/21 (2020/2021)   1    1 
Bachelor's degree in Business Innovation and Economics Soft skills coaching days Vicenza (terza edizione) - 2020/2021 (2020/2021)   1    1 
Bachelor's degree in Business Administration (Verona) Enactus Verona 2020 (2019/2020)   6    6 
Bachelor's degree in Business Administration (Vicenza) Marketing (2019/2020)   6  eLearning 6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2019/2020)   9  eLearning 9 
Master’s degree in Business Management (Vicenza) Relationship marketing (2019/2020)   9  eLearning 3 
Bachelor's degree in Business Administration (Vicenza) Soft skills coaching days Vicenza (2019/2020)   1  eLearning 1 
Bachelor's degree in Business Administration (Verona) Univero' - Job Orienteering festival (2019/2020)   1    1 
Bachelor's degree in Business Administration (Vicenza) Marketing (2018/2019)   6  eLearning 6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2018/2019)   9  eLearning 9 
Master’s degree in Business Management (Vicenza) Relationship marketing (2018/2019)   9  eLearning 5 
Bachelor's degree in Business Administration (Verona) Soft skills in action (2018/2019)   2    2 
Bachelor's degree in Business Administration (Vicenza) Marketing (2017/2018)   6  eLearning 6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2017/2018)   9  eLearning 9 
Master’s degree in Business Management (Vicenza) Relationship marketing (2017/2018)   9  eLearning 5 
Master I in Integrated Logistics and Supply Chain Management Relationship management nella supply chain - dal forecast alla fattura (2017/2018)   1    0.5  RELATIONSHIP MANAGEMENT NELLA SUPPLY CHAIN
Bachelor's degree in Business Administration (Vicenza) Marketing (2016/2017)   6  eLearning 6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2016/2017)   9  eLearning 8 
Master’s degree in Business Management (Vicenza) Relationship marketing (2016/2017)   9  eLearning 5 
Bachelor's degree in Business Administration (Vicenza) Marketing (2015/2016)   6    6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2015/2016)   9    2 
Master’s degree in Business Management (Vicenza) Relationship marketing (2015/2016)   9    9 
Bachelor's degree in Business Administration (Vicenza) Marketing (2014/2015)   6    6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2014/2015)   9    5  (Lezione 1)
Master’s degree in Business Management (Vicenza) Relationship marketing (2014/2015)   9    5 
Bachelor's degree in Business Administration (Vicenza) Marketing (2013/2014)   6    6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2013/2014)   9    1 
Master’s degree in Business Management (Vicenza) Relationship marketing (2013/2014)   9    9 
Bachelor's degree in Business Administration (Verona) Marketing (2012/2013)   6    1 
Bachelor's degree in Business Administration (Vicenza) Marketing (2012/2013)   6    6 
Master’s degree in Marketing and Corporate Communication Marketing communications (2012/2013)   9    9 
Master’s degree in Business Management (Vicenza) Relationship marketing (2012/2013)   9    5 
Bachelor's degree in Business Administration (Verona) Marketing (2011/2012)   6    1 
Bachelor's degree in Business Administration (Vicenza) Marketing (2011/2012)   6    5 
Master’s degree in Marketing and Corporate Communication Marketing communications (2011/2012)   9    6 
Master’s degree in Business Management (Vicenza) Relationship marketing (2011/2012)   9    6 
Master’s degree in Corporate Economics and International Markets (Vicenza) International logistics and marketing management (2010/2011)   9    4 
Master’s degree in Marketing and Corporate Communication Marketing communications (2010/2011)   9    6 
Master’s degree in Business Management (Vicenza) Relationship marketing (2010/2011)   9    5 
Degree in International Business Studies (Vicenza) (until 2008-2009) Premio marketing (2010/2011)   3    3 
Master’s degree in Corporate Economics and International Markets (Vicenza) International logistics and marketing management (2009/2010)   9    2  (2 - lezione)
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2009/2010)   10    4  (1 - lezione)
Master’s degree in Marketing and Corporate Communication Marketing communications (2009/2010)   9    6  (1 - lezione)
Degree in International Business Studies (Vicenza) (until 2008-2009) Marketing (fundamentals) (2009/2010)   5    5 
Master's degree in International Economics (category 64/S) (until 2008-2009) International Marketing (2008/2009)   10    3  1 - lezione
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2008/2009)   10    4  1 - lezione
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2008/2009)   10    6  1 - lezione
Degree in International Business Studies (Vicenza) (until 2008-2009) Marketing (fundamentals) (2008/2009)   5    4  1 - lezione
Master's degree in International Economics (category 64/S) (until 2008-2009) Marketing e logistica internazionale (2008/2009)   5    1  2 - lezione
Master's degree in International Economics (category 64/S) (until 2008-2009) International Marketing (2007/2008)   10    3  Lezione 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2007/2008)   10    4  Lezione 1
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2007/2008)   10    6  Lezione 1
Degree in International Business Studies (Vicenza) (until 2008-2009) Marketing (fundamentals) (2007/2008)   5    4  Lezione 1
Master's degree in International Economics (category 64/S) (until 2008-2009) Marketing e logistica internazionale (2007/2008)   5    5 
Master's degree in Marketing and Communication (until 2008-2009) Corporate identity and image (2006/2007)   5    1  lezione 2
Master's degree in International Economics (category 64/S) (until 2008-2009) International Marketing (2006/2007)   10    8  lezione 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2006/2007)   10    4  lezione 2
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2006/2007)   10    6  lezione 1
Bachelor's degree in Business Administration (category 17) (until 2008-2009) Marketing (fundamentals) (2006/2007)   5    3  lezione 1
Degree in International Business Studies (Vicenza) (until 2008-2009) Marketing (fundamentals) (2006/2007)   5    4  lezione 1
Master's degree in International Economics (category 64/S) (until 2008-2009) Marketing e logistica internazionale (2006/2007)   5    5 
Master's degree in International Economics (category 64/S) (until 2008-2009) International Management (2005/2006)   5    1.5  LEZIONE 2
Master's degree in International Economics (category 64/S) (until 2008-2009) International Marketing (2005/2006)   10    5  LEZIONE 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Marketing (2005/2006)   10    0.5  LEZIONE 3
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2005/2006)   10    6  lezione 1
Degree in International Business Studies (Vicenza) (until 2008-2009) Marketing (fundamentals) (2005/2006)   5    4.5  LEZIONE 1
Master's degree in International Economics (category 64/S) (until 2008-2009) Marketing e logistica internazionale (2005/2006)   5    1  LEZIONE 1
Master's degree in International Economics (category 64/S) (until 2008-2009) International Marketing (2004/2005)   10    10 
Master's degree in Marketing and Communication (until 2008-2009) Marketing Communication techniques (2004/2005)   10    10 
Bachelor's degree in International Business Studies (category 17) (Vicenza) Marketing (fundamentals) (2004/2005)   4    4 
Bachelor's degree in Economics and Commerce (category 17) Marketing (fundamentals) [Cognomi L-Z] (2004/2005)   4    4 
Bachelor's degree in Company Economics (cat. 17) Marketing (advanced) (2003/2004)   4     
Specialized Degree in Marketing and Communication ( Cat. 68/S) Marketing Communication techniques (2003/2004)   4    4 
Bachelor's degree in International Business Studies (category 17) (Vicenza) Marketing (fundamentals) (2003/2004)   4     
Bachelor's degree in Company Economics (cat. 17) Marketing (fundamentals) [Cognomi L-Z] (2003/2004)   4     
Bachelor's degree in Company Economics (cat. 17) Marketing (advanced) (2002/2003)   4     
Bachelor's degree in International Business Studies (category 17) (Vicenza) Marketing (fundamentals) (2002/2003)   4     
Bachelor's degree in Company Economics (cat. 17) Marketing (fundamentals) [Cognomi L-Z] (2002/2003)   4     
Bachelor's degree in International Business Studies (category 17) (Vicenza) Marketing (fundamentals) (2001/2002)   4     
Bachelor in Market Economics and Brokerage (cat. 17) Marketing (fundamentals) [Cognomi L-Z] (2001/2002)   4     

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Research interests
Topic Description Research area
Corporate identity congruence analysis This research stream focuses on Corporate Identity congruence (CIC) analysis methods, adopting semiotic analysis to determine the fit between multiple core meanings that represent a corporate identity. The CIC assessment tool provides and tests processes for assessing how well top managers conceptualize and communicate numerous concepts that simultaneously represent the corporation identity. Marketing
Marketing
Digital marketing e social impact This research stream focuses on sustainability digital marketing that aims to improve social impact of service eco-systems. Adopting a mix of research methods (field and scenario based experiments, data mining, big data analysis algorithms) to discover values and meanings in social media interactions, this research domain will help in suggesting how to motivate different stakeholders to boost active online engagement for improving social impact. Marketing
Marketing
Relationship marketing in networks This relationship marketing in networks research area is studied in terms of: marketing of networks and network branding (to highlight benefits and sacrifices of different network brand models); peculiarities of Italian SME’s relationship marketing approaches; the nature of B2B Clustering (to understand how and why organizations form clusters for collective and individual success). Marketing
Marketing
Supply chain sustainability and innovation Three research projects are active on supply chain sustainability topic: Sustainable supply chain orientation analyses in the fashion and food industries (global wine and dairy supply chains); Research about Innovation on Sustainability (Triple Bottom Line); Research on Sustainability Supply Chain global best practice. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Supply Chain Innovative Sustainability Three research projects are active on supply chain sustainability topic: Sustainable supply chain orientation (SSCO) analyses in the fashion and food industries (global wine and dairy supply chains); Research about Innovation on Sustainability (Triple Bottom Line); Research on Sustainability Supply Chain global best practice. Logistics and supply chain management
Logistics and supply chain management
Projects
Title Starting date
SSCOFOOD Sustainable supply chain orientation in the food industry 1/1/17
#BIT, Business Innovation & digital Transformation 1/1/17
FILIERE E NETWORK: i nuovi "ambiti" di azione delle imprese 1/1/14



Chair

Paola Signori
Office Collegial Body
Collegio didattico di Economia e innovazione aziendale - Department Management
Collegio didattico di Management e strategia d'impresa - Department Management
Collegio didattico di Marketing e comunicazione d'impresa - Department Management
Scientific Committee for the International Masters Degree in Business Administration
member Commissione AQ Didattica - Department Management
member Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Verona
member Consiglio dei Corsi di Laurea e Laurea Magistrale con sede a Vicenza/Consiglio Didattico del Polo Scientifico Didattico di "Studi sull'Impresa"
member Consiglio del Dipartimento di Management - Department Management
Consiglio della Scuola di Economia e Management
Personale Docente del Dipartimento di Economia Aziendale
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