Nicola Cobelli

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Foto Nicola, January 29, 2019
Position
Associate Professor
Academic sector
ECON-07/A - Management
Research sector (ERC-2024)
SH1_11 - Innovation, research & development, entrepreneurship

SH1_15 - Marketing, consumer behaviour

Research sector (ERC)
SH1_9 - Marketing

SH1_12 - Technological change, innovation, research & development

Office
Polo Santa Marta,  Floor 2,  Room 2.81
Telephone
0458028295
E-mail
nicola|cobelli*univr|it <== Replace | with . and * with @ to have the right email address.

Office Hours

Tuesday, Hours 8:00 AM - 10:00 AM,  

Curriculum

Nicola Cobelli is an Associate Professor of Business Management at the Department of Management, The University of Verona (Italy). He is a member of the Italian Sociality of Management (SIMA), the Accademia Italiana di Economia Aziendale (AIDEA), the Italian Society of Marketing (SIM), and member of the Editorial Board of Sinergie - Italian Journal of Management.
His main research areas are in the field of:
- Enterprise 4.0: Advanced Human Machine Interface & IoT
- Retail Management
- Destination Management
- Servitization e Value Co-Creation in the B2B and B2C perspectives

His main publications are in international journals, such as the Journal of Business & Industrial Marketing, the International Journal of Physical Distribution & Logistics Management, the International Journal of Quality and Service Sciences, TQM Journal, the World Review of Entrepreneurship, Management, Sustainable Development, and Journal of Business Research. He is also a reviewer of many international journals, such as the European Journal of Marketing, International Journal of Information Management, International Journal of Wine Business Research, New Media and Society, Journal of the American Academy of Audiology, International Journal of Information Management, ANZMAC Conference (Australian and New Zealand Marketing Academy Annual Conference).

Modules

Modules running in the period selected: 28.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Master's degree in Languages for Communication in Tourism and Commerce Digital and interactive marketing for goods and services (2024/2025)   9  eLearning 9 
Master's degree in Corporate governance and business administration Experience 3 Days as a Manager (2024/2025)   1    1 
Bachelor’s degree in Communication Studies Management Information Systems (2024/2025)   6  eLearning 2 
Bachelor's degree in Business Innovation and Economics Sales Management (2024/2025)   6  eLearning 6 
Master's degree in Languages for Communication in Tourism and Commerce Digital and interactive marketing for goods and services (2023/2024)   9  eLearning 9 
Master's degree in Corporate governance and business administration Experience 3 Days as a Manager (2023/2024)   1    1 
Bachelor's degree in Business Innovation and Economics Sales Management (2023/2024)   6  eLearning 6 
Master's degree in Languages for Communication in Tourism and Commerce Digital and interactive marketing for goods and services [Cognomi A-L] (2022/2023)   9  eLearning 8 
Master's degree in Corporate governance and business administration Experience 3 Days as a Manager (2022/2023)   1     
Bachelor's degree in Business Innovation and Economics Sales Management (2022/2023)   6  eLearning 5 
Master's degree in Languages for Communication in Tourism and Commerce Digital and interactive marketing for goods and services [Cognomi A-L] (2021/2022)   9  eLearning 9 
Master's degree in Data Science Digital Marketing and Market Research (2021/2022)   6  eLearning 3 
Master’s degree in Management and business strategy Strategic Service Management (2021/2022)   9  eLearning 3 
Master’s degree in Management and business strategy Strategic Service Management (2020/2021)   9  eLearning 3 
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Wine marketing and communication (2019/2020)   10    5  ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Wine marketing and communication (2018/2019)   10    5  ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Wine marketing and communication (2017/2018)   10    5  ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2016/2017)   9  eLearning 6  (Parte 2)
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Wine marketing and communication (2016/2017)   10    5  ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
Master's degree in Viticulture, Oenology and the Wine Market (interuniversity) Wine marketing and communication (2015/2016)   10    5  Advanced tools for marketing and communication
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2014/2015)   9    6  (PARTE I)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2013/2014)   9    6  (Modulo 2)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2012/2013)   9    9 
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [Cognomi P-Z] (2012/2013)   9    6  (Modulo 2)
Master's degree in Languages for Communication in Tourism and Commerce Advanced marketing for goods and services (2011/2012)   9    9 
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt M-Z] (2011/2012)   9    9 
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of international marketing (2010/2011)   9    3  (Modulo 2)
Bachelor's degree in Languages and Cultures for Tourism and International Commerce Principles of management [CInt A-L] (2010/2011)   9    3  (Modulo 2)

Di seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:

  • Eventi di Terza Missione: eventi di Public Engagement e Formazione Continua.
  • Insegnamenti di Terza Missione: insegnamenti che fanno parte di Corsi di Studio come Corsi di formazione continua, Corsi di perfezionamento e aggiornamento professionale, Corsi di perfezionamento, Master e Scuole di specializzazione.

Research groups

Australian Home Medicine Review
Di seguito si ripropongono testualmente contenuti e obiettivi del gruppo di ricerca: “Since consumer awareness and understanding is a significant component of the success of the Home Medicine Review (HMR) program, the publicly available information regarding the benefits and eligibility criteria is of interest. The objective of this research group was to compare and contrast the information regarding HMRs made available for consumers from a variety of sources, using the most easily accessible channel, the internet. A thorough internet search of health professional and consumer directed information about HMRs was conducted. A content analysis of all information relevant to HMRs on two health professional sites and five consumer‑directed sites was performed and comparisons were made. Four themes were derived from the analysis: 1) Rationale for HMR, 2) HMR objectives, 3) Patient counselling, and 4) The use of medication risk factors in statements about eligibility criteria.
Business-to-business implications in the healthcare management industry
The purpose of the study conducted is to investigate the dynamics and forces operating in business-to-business, within the confines of the audiology industry in a service marketing perspective.
Business-to-consumer studies in the healthcare management industry
Gli obiettivi del gruppo di ricerca sono di seguito dettagliati sono consistiti nell’indagare le dinamiche e le forze che operano in relazionane ai consumatori di specifici settori, in particolare l’audiology industry, secondo una prospettiva di service management e consumer behaviour.
Carreer orientation services
La ricerca è finalizzata all’esame empirico dei servizi di orientamento professionale in termini di qualità del servizio elettronico, qualità delle informazioni e valore percepito. Il gruppo esamina specificamente le percezioni degli studenti universitari sulla qualità dei servizi di orientamento allo studio e al lavoro, per esplorare gli effetti della qualità del servizio elettronico e della qualità delle informazioni sul valore percepito. Nello specifico, l’attività di Nicola Cobelli è consistita nella raccolta dati per studi quantitativi e analisi degli stessi.
Choices of adoption/non-adoption of new ICT tools
Il gruppo di propone di indagare, secondo modelli scientifici comprovati dalle Scienze Sociali (Business Management e Psicometria) i costrutti latenti che determinano la scelta di adozione di uno strumento legato all'Information and Communication Technologies. Il gruppo di lavoro si è focalizzato su due principali mercati: quello dell'healthcare e quello del vino.
Customer experience in services industry
The research group aims to investigate how services organizations - especially in the retail and hospitality industry - can improve customer experience.
Enterprise 4.0 and digital transformation for micro, small and medium businesses in Verona
The research group acts in synergy with Punto Impresa Digitale of the Chamber of Commerce to provide answers to the digital development needs of 100 Verona’s firms and is linked to the analogous research group at the Department of Computer Science.
Paths of business innovation
The research group aims to investigate the phenomenon of business innovation in its many manifestations in order to better understand the nature and complexity of the managerial and organizational challenges faced by companies wishing to compete in terms of innovation.
Service quality, brand equity and brand reputation of water utilities
This research group aims to measure service quality, brand equity and reputation of water utilities according to the perceptions of different stakeholders (e.g. citizens, firms, public administrations).
Ricerca sulle politiche di marca delle imprese nel Veronese
L'attività di ricerca per il progetto promosso dalla Camera di Commercio, Industria, Artigianato e Agricoltura di Verona e dal Dipartimento di Economia Aziendale (Università degli Studi di Verona).
Studies on generic medicines adoption
La ricerca si focalizza, in una prospettiva di services marketing e studio del comportamento del consumatore, sull’adozione da parte dei consumatori e la mancata adozione di farmaci generici, al fine di studiare il comportamento dei consumatori e attuare strategie di marketing volte all’adozione dei farmaci generici.
Vocational Studies
In recent years, there has been a profound transformation in the landscape of professional work. Professional firms have consolidated, growing larger and more global in scope. New organizational forms have arisen that combine professional groups, which traditionally have had strict jurisdictional boundaries.
Research interests
Topic Description Research area
Business-to-business branding Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing
Business to business management Study of the branding strategies adopted by firms both in business-to-consumer (B2C) and in business-to-business (B2B) markets and of their effectiveness. Specific focus on service branding, component branding and impacts on product crises on brands. Study of the relationships between brand perceptions and customer loyalty. Use of both qualitative and quantitative methods. Marketing
Marketing
Enterprise 4.0 and digital transformation Enterprise 4.0 technologies are transforming the way we do business and represent the beginning of a technological and cultural revolution. ‘Digital transformation’ is not limited to particularly innovative businesses or to young digital start-ups but is a process that potentially embraces companies of all sizes and operating in all markets. In order to support businesses with digital transformation 4.0, many public and private organizations promote the dissemination of digital services that can add value to businesses, increasing their awareness both of possible solutions and their benefits and of the risks associated with failing to use digital technologies. Marketing
Marketing


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