cobelli
univrit
Curriculum vitae_ENG
(pdf, it, 873 KB, 13/06/26)
Curriculum vitae_ITA
(pdf, it, 782 KB, 13/06/26)
Nicola Cobelli is an Associate Professor of Business Management at the Department of Management, The University of Verona (Italy). He is a member of the Italian Sociality of Management (SIMA), the Accademia Italiana di Economia Aziendale (AIDEA), the Italian Society of Marketing (SIM), and member of the Editorial Board of Sinergie - Italian Journal of Management.
His main research areas are in the field of:
- Enterprise 4.0: Advanced Human Machine Interface & IoT
- Retail Management
- Destination Management
- Servitization e Value Co-Creation in the B2B and B2C perspectives
His main publications are in international journals, such as the Journal of Business & Industrial Marketing, the International Journal of Physical Distribution & Logistics Management, the International Journal of Quality and Service Sciences, TQM Journal, the World Review of Entrepreneurship, Management, Sustainable Development, and Journal of Business Research. He is also a reviewer of many international journals, such as the European Journal of Marketing, International Journal of Information Management, International Journal of Wine Business Research, New Media and Society, Journal of the American Academy of Audiology, International Journal of Information Management, ANZMAC Conference (Australian and New Zealand Marketing Academy Annual Conference).
Modules running in the period selected: 43.
Click on the module to see the timetable and course details.
Di seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:
| Topic | Description | Research area |
|---|---|---|
| Business-to-business branding | Study of the generalizability of branding principles from business-to-consumer (B2C) markets to business-to-business (B2B) markets. Identification of branding strategies suitable for firms operating in business-to-business markets (for example, the component branding strategy). Analysis of the impacts that service-related and goods-related brand image has on industrial customer loyalty. Use of both qualitative and quantitative methods. |
Marketing
Marketing |
| Business to business management | Study of the branding strategies adopted by firms both in business-to-consumer (B2C) and in business-to-business (B2B) markets and of their effectiveness. Specific focus on service branding, component branding and impacts on product crises on brands. Study of the relationships between brand perceptions and customer loyalty. Use of both qualitative and quantitative methods. |
Marketing
Marketing |
| Enterprise 4.0 and digital transformation | Enterprise 4.0 technologies are transforming the way we do business and represent the beginning of a technological and cultural revolution. ‘Digital transformation’ is not limited to particularly innovative businesses or to young digital start-ups but is a process that potentially embraces companies of all sizes and operating in all markets. In order to support businesses with digital transformation 4.0, many public and private organizations promote the dissemination of digital services that can add value to businesses, increasing their awareness both of possible solutions and their benefits and of the risks associated with failing to use digital technologies. |
Marketing
Marketing |
| Title | Starting date |
|---|---|
| Progetto IAGNASTIV: Intelligenza Artificiale Generativa e nuove applicazioni per il turismo in Veneto | 1/1/26 |
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