Crafting Growth: Exploring emerging potential and challenges of extended collaboration for Scotland’s craft beer sector

Starting date
February 1, 2017
Duration (months)
Managers or local contacts
Capitello Roberta
craft beer sector, network collaboration, growth strategies

Programme Team:
Dr Juliette Wilson, Department of Marketing, University of Strathclyde Business School
Prof Mike Danson, Department of Business Management, Heriot-Watt University
Dr Maria Karampela, Department of Marketing, University of Strathclyde Business School
Prof Sarah Dodd, Hunter Centre for Entrepreneurship, University of Strathclyde Business School

The project is supported by Scottish Universities Insight Institute (

The project aim is to provide a platform for Scottish brewers and relevant industry bodies to work alongside their counterparts from across Europe to:

- identify and scope key growth areas of concern in the craft beer sector where creative future developments are required;
- apply international academic expertise in small business growth that has been successfully used to address issues in other countries and industries;
- facilitate sharing of knowledge and practice, to inform and influence SME and sectoral policy and support;
- co-create collaborative action plans as launch-pads for future sector growth.

The project focuses on network-driven growth. This is exhibited at different formats and levels in different regions. The team of academics from Strathclyde and Heriot Watt will facilitate two action-research events that have been shaped and will be attended by a multi-disciplinary, international team of academics, craft beer practitioners, and industry bodies from Scotland, the rest of the UK and nine European countries (Denmark, Norway, Italy, Ireland, Finland, France, Germany, Spain, Slovenia).

Project participants

Roberta Capitello
Full Professor


Research facilities