Publications

Authors:

Cassia, Fabio; Magno, Francesca; Cobelli, Nicola; Ugolini, Marta Maria

Title:

The impacts of export capabilities on cross-border e-commerce performance: An analysis using PLS-SEM

Year:

2019

Type of item:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Language:

Inglese

Format:

Elettronico

Congresso:

The 10th Innovation, Entrepreneurship and Knowledge Academy INEKA Conference (formely GIKA)

Place:

The University of Verona

Period:

11-13 June

ISBN:

978-84-09-11060-5

Page numbers:

1-21

Keyword:

capabilities, resource-based view, cross border e-commerce, export management

Short description of contents:

Cross-border e-commerce is gaining increasing popularity as a foreign market entry mode. However, knowledge on the determinants of cross-border e-commerce performance is scarce and mostly limited to the examination of early-mover advantages. Drawing on the resource-based view, this paper develops a model linking a firm’s export capabilities (IT capabilities, international marketing capabilities, export operations capabilities) to its cross-border e-commerce strategic and financial performance. The model is estimated using data collected from a sample of Italian exporters belonging to the food and beverage industry and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results emphasize the strong impact of IT capabilities. However, the use of e-commerce cross-border platforms instead of the exporter’s own e-commerce websites works as a partial substitute for the direct possession of IT capabilities. In addition, contrary to expectations, the findings show negative effects of both international marketing capabilities and export operations capabilities on cross-border e-commerce financial performance.

Web page:

https://www.aciek-academy.com/2019-verona-venue/

Product ID:

113494

Handle IRIS:

11562/1013838

Last Modified:

November 14, 2022

Bibliographic citation:

Cassia, Fabio; Magno, Francesca; Cobelli, Nicola; Ugolini, Marta Maria, The impacts of export capabilities on cross-border e-commerce performance: An analysis using PLS-SEM  in Proceedings , Proceedings of "The 10th Innovation, Entrepreneurship and Knowledge Academy INEKA Conference (formely GIKA)" , The University of Verona , 11-13 June , 2019 , pp. 1-21

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