Publications

Authors:

D'Acunto, David Maria; Blasi, Silvia; Confente, Ilenia; Russo, Ivan

Title:

Beyond green products: how Gen Z value and is willing to buy circular products

Year:

2022

Type of item:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Language:

Inglese

Congresso:

XIX^ SIM Conference

Place:

Salerno

Period:

20 21 ottobre 2022

ISBN:

978-88-943918-8-6

Page numbers:

1-5

Keyword:

Circular economy; circular products; Generation Z; consumer environmental consciousness; willingness to buy CP

Short description of contents:

This research investigates consumer behaviors in the circular products (CP) context by testing the relationship between consumer perceived value towards CPs and their willingness to buy (WtB) CP, including the moderation of consumer environmental consciousness. In addition, the study explores the role of consumer age on their WtB CP. Building on generational cohort theory (GCT) our results show a positive relation between consumer perceived value for CP and WtB CP, finding a negative moderation effect of consumer environmental consciousness. Consumer age is negatively related to WtB CP thus confirming the relevance of circular economy values for young consumers (i.e. Generation Z). The study suggests valuable insights for both managers and scholars operating in the CE domain.

Product ID:

130436

Handle IRIS:

11562/1079022

Last Modified:

October 24, 2024

Bibliographic citation:

D'Acunto, David Maria; Blasi, Silvia; Confente, Ilenia; Russo, Ivan, Beyond green products: how Gen Z value and is willing to buy circular products  in XIX^ SIM Conference Proceedings "NEXT GENERATION MARKETING. People, Planet, Place: cooperation & shared value for a new era of critical marketing" , Proceedings of "XIX^ SIM Conference" , Salerno , 20 21 ottobre 2022 , 2022 , pp. 1-5

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo