Publications

Authors:

Bonfanti, Angelo; Vigolo, Vania; Gonzo, Elisa; Genuardi, Ileana.

Title:

Customer experience management in themed amusement parks: the impact of safety measures on the physical, social, and digital servicescape of Gardaland Park

Year:

2023

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Format:

A Stampa

Referee:

Sì

Name of journal:

CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY

ISSN of journal:

2752-6666

N° Volume:

18

Number or Folder:

3

Page numbers:

386-406

Keyword:

technology; customer experience; servicescape; safety measures; digitalization

Short description of contents:

Purpose This study aims to examine the role of the servicescape in the customer experience management (CEM) of a themed amusement park following the COVID-19 pandemic. Considering the managers’ and customers’ perspectives, this study specifically addresses the following three research questions: first, What changes have occurred in the servicescape following the adoption of safety measures in the park in response to the COVID-19 pandemic? Second, What are the effects of these safety measures in relation to CEM? Third, What are the changes that could be maintained in the future to continue improving the customer experiential journey in the park? Design/methodology/approach A single case study method was adopted. Gardaland Park was selected as the case for this study. Data were collected from several sources: in-depth interviews with managers of Gardaland Park, focus group interviews with customers, and the corporate website and documentary. Reflexive thematic analysis was used to examine the data. Findings The findings reveal that safety measures affect the physical, social and digital (e- and smart) servicescape by influencing the aesthetic (reassurance), entertainment (relaxation), escapist (enjoyment and distraction) and educational (learning) experiences. Among the various changes implemented, the digital servicescape can be improved in the future when the pandemic is over by providing flexible solutions in relation to services at the park (e.g. virtual queuing) or on the website (e.g. dynamic booking). Practical implications The findings provide park managers with practical advice about servicescape organization to facilitate offering safe and memorable customer experiences. Originality/value To the best of the authors’ knowledge, this is the first study to address the effects of safety measures on the servicescape and CEM in themed amusement parks after the COVID-19 pandemic.

Note:

AJG 1

Web page:

https://www.emerald.com/insight/content/doi/10.1108/CBTH-04-2022-0099/full/html

Product ID:

134652

Handle IRIS:

11562/1099067

Last Modified:

August 19, 2023

Bibliographic citation:

Bonfanti, Angelo; Vigolo, Vania; Gonzo, Elisa; Genuardi, Ileana., Customer experience management in themed amusement parks: the impact of safety measures on the physical, social, and digital servicescape of Gardaland Park «CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY» , vol. 18 , n. 3 , 2023 , pp. 386-406

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