Publications

Authors:

Dasmi, Costanza; Acuti, Diletta; Mazzoli, Valentina; Donvito, Raffaele

Title:

How sustainability shapes consumer preferences on special occasions

Year:

2024

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Format:

Elettronico

Referee:

Sì

Name of journal:

BUSINESS STRATEGY AND THE ENVIRONMENT

ISSN of journal:

1099-0836

Page numbers:

1-15

Keyword:

consumer behavior, exceptional products, fashion, special occasions, sustainability strategies

Short description of contents:

With the aim to guide sustainability strategies of fashion companies, this study explores consumers' interest in sustainable alternatives on special occasions, which have been largely neglected by the literature. Drawing on 35 semistructured interviews and using weddings as the consumption setting, this study first identifies the meanings that are associated with special occasions and defines the role of fashion products in achieving such meanings (uniqueness, achievement of personal goals, emotionality and memory). Second, it reveals how sustainability facilitates or limits the achievement of such goals through fashion products. Finally, it shows how different sustainability strategies affect consumers' inferences and preferences differently. This research offers fashion companies actionable strategies for promotion of sustainable fashion products for special occasions. Specifically, we recommend that marketers consider the associations elicited by different sustainability strategies implementation in the development of their communication and extend the use of and, consequently, the meanings associated with exceptional fashion products.

Web page:

https://onlinelibrary.wiley.com/doi/10.1002/bse.3781

Product ID:

139593

Handle IRIS:

11562/1126252

Last Modified:

November 17, 2024

Bibliographic citation:

Dasmi, Costanza; Acuti, Diletta; Mazzoli, Valentina; Donvito, Raffaele, How sustainability shapes consumer preferences on special occasions «BUSINESS STRATEGY AND THE ENVIRONMENT» , 2024 , pp. 1-15

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