Publications

Authors:

Buciuni, Giulio; Russo, Ivan; Mola, Lapo

Title:

RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS

Year:

2013

Type of item:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Language:

Inglese

Format:

Elettronico

Congresso:

IMP - Industrial Marketing and Purchasing Conf. 2013

Place:

Atlanta (USA)

Period:

30 August - 2 September 2013

Page numbers:

1-11

Keyword:

Marketing and operations interface (MOI); Global supply chains; Offshore outsourcing; International development

Short description of contents:

Over the past few decades, international fragmentation of production and offshore outsourcing have remarkably altered the organization of Western supply chains. Particularly in low-tech, manufacturing sectors, the fast spread of global production network has forced managers to reconsider the configuration of their supply chains, including the alignment between marketing and operations. Although the marketing-operations interface (MOI) is crucial in supply chain management, the understanding of globalization’s effects on this process remains uncertain and unclear. By focusing on the furniture industry in USA and Italy, this paper uses a multiple case study to address the evolution of MOI in globalizing supply chains. Findings suggest that the relationship between marketing and operations in supply chains is contingent on dynamics of internationalization. Acknowledging the exploratory nature of this study, this article also indicates room further improvement and research development.

Web page:

http://www.impgroup.org/uploads/papers/8079.pdf

Product ID:

77412

Handle IRIS:

11562/595952

Deposited On:

October 25, 2013

Last Modified:

November 4, 2022

Bibliographic citation:

Buciuni, Giulio; Russo, Ivan; Mola, Lapo, RESHAPING THE INTERFACE BETWEEN MARKETING AND OPERATIONS IN GLOBALIZING FURNITURE SUPPLY CHAINS  in Proceedings of IMP2013 , Proceedings of "IMP - Industrial Marketing and Purchasing Conf. 2013" , Atlanta (USA) , 30 August - 2 September 2013 , 2013 , pp. 1-11

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