Publications

Authors:

Simeoni, Francesca

Title:

From product innovation to competitive advantage: evidence from the case of Turri & Boari

Year:

2015

Type of item:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Language:

Inglese

Format:

Elettronico

Congresso:

8th Annual Conference of the EuroMed Academy of Business Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment

Place:

Verona, Italy

Period:

16-18 September 2015

Publisher:

EuroMed Press

ISBN:

978-9963-711-37-6

Page numbers:

2032-2044

Keyword:

Product Innovation; Competitive Advantage; Niche Market; Motorcaravan Sector; Motorhome; Recreational Vehicles; Drive Tourism; Wingamm

Short description of contents:

The objective of this paper is to demonstrate how a company can differentiate itselfin the market for the long term through its initial product innovation. By employing qualitative analysis through in-depth interviews, we investigate the organisational and strategic factors that are useful for maintaining long-term competitive advantage that results from product innovation. The originality and significance of this study lies in its investigation of an entiresector observed through 100 per cent of its (national) businesses and its highlighting of distinctive features of individual companies. Turri & Wingamm is a product-innovation case that demonstrates rather n process that led to organisational innovation. Turri & Boari operates in a niche that arose independently in the early 1980s, andhas maintained its position in the market over time thanks to careful management of almostevery aspect of production, and its organisational and commercial strategies. The conclusions of this case study can be applied to companies from different sectors working under the same conditions, that is, innovative companies that offer specialty and experience goods in a niche market.

Note:

This Book of Conference Proceeding is approved and indexed by Conference Proceedings Citation Index– of Clarivate Analytics (formerly Thomson Reuters) an integrated index within Web of Science, EuroMed Press, EuroMed Academy of Business Conference Book of Proceedings (Book Series) – ISSN 2547-8516, Link: http://emrbi.org/euromed-press/

Web page:

http://emrbi.org/verona-2015/

Product ID:

90418

Handle IRIS:

11562/934526

Last Modified:

November 16, 2022

Bibliographic citation:

Simeoni, Francesca, From product innovation to competitive advantage: evidence from the case of Turri & Boari  in 8th Annual Conference of the EuroMed Academy of Business , EuroMed Press , Proceedings of "8th Annual Conference of the EuroMed Academy of Business Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment" , Verona, Italy , 16-18 September 2015 , 2015 , pp. 2032-2044

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