Publications

Authors:

Simeoni, Francesca; Cassia, Fabio

Title:

From vehicle suppliers to value co-creators: the evolving role of Italian motorhome manufacturers

Year:

2019

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Referee:

No

Name of journal:

CURRENT ISSUES IN TOURISM

ISSN of journal:

1368-3500

N° Volume:

22

Number or Folder:

2

Page numbers:

218-236

Keyword:

service-dominant logic, caravanning, motorhomes, tourist experience, en plein air tourism, value co-creation

Short description of contents:

Recreational vehicle (RV) manufacturers have traditionally been viewed as having no direct effect on caravanning experiences beyond their role as the suppliers of the vehicles. Drawing on the theoretical approach known as service-dominant logic, this paper suggests that RV manufacturers play an active role in the co-creation of tourism experiences. This study adopted the framework developed by Storbacka, K., Brodie, R. J., P., Böhmann, T., Maglio P. P., & Nenonen, S. [(2016). Actor engagement as a microfoundation for value co-creation. Journal of Business Research, 69(1), 3008–3017] that considers engagement as a microfoundation of value co-creation to investigate value co-creation in this context. A template analysis of the data collected from in-depth interviews with all Italian motorhome manufacturers revealed themes relating to five issues: engaging actors, engaging platforms, actors’ dispositions, engagement properties and resource integration patterns. The theoretical and managerial implications of these findings are discussed.

Web page:

http://www.tandfonline.com/doi/abs/10.1080/13683500.2017.1293619

Product ID:

96264

Handle IRIS:

11562/958741

Last Modified:

November 11, 2022

Bibliographic citation:

Simeoni, Francesca; Cassia, Fabio, From vehicle suppliers to value co-creators: the evolving role of Italian motorhome manufacturers «CURRENT ISSUES IN TOURISM» , vol. 22 , n. 2 , 2019 , pp. 218-236

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