Publications

Authors:

Confente, Ilenia; Signori, Paola

Title:

Case Study 10 - Mila: Leveraging social media for market research

Year:

2017

Type of item:

Contributo in volume (Capitolo o Saggio)

Tipologia ANVUR:

Contributo in volume (Capitolo o Saggio)

Language:

Inglese

Format:

A Stampa

Book Title:

Social Media Marketing

Publisher:

Sage

ISBN:

9781526423863

Page numbers:

399-404

Keyword:

Mila

Short description of contents:

The real time analytics aspect is revolutionary and critical if brands are to tap into the conversations, events and behaviours appropriately; timing is critical for relevant participation. The first action Mila decided to take involved both the activation of the Photostream service and management of Mila’s social network official accounts (Facebook, Twitter and Instagram). Thanks to this, Mila is now able to collect and analyze in one place (and screen on its website) the visual content spontaneously shared by its customers.

Web page:

https://uk.sagepub.com/en-gb/eur/social-media-marketing/book257852#contents

Product ID:

98748

Handle IRIS:

11562/967916

Last Modified:

November 1, 2022

Bibliographic citation:

Confente, Ilenia; Signori, Paola, Case Study 10 - Mila: Leveraging social media for market research Social Media Marketing , Sage , 2017 , pp. 399-404

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