Publications

Authors:

Vigolo, Vania; Simeoni, Francesca; Cassia, Fabio; Ugolini, Marta Maria

Title:

The effects of travel motivation on satisfaction: The case of older tourists

Year:

2018

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Referee:

Sì

Name of journal:

INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE

ISSN of journal:

2219-1933

N° Volume:

9

Number or Folder:

2

Page numbers:

19-30

Keyword:

Older tourists, Seasonal destination, Tourist satisfaction, Travel motivations, Destination marketing

Short description of contents:

Older tourists have become an increasingly attractive market segment for both tourism businesses and tourist destinations. Specifically, several studies have shown that older tourists tend to travel in off-peak seasons, thus representing an interesting target, especially for destinations willing to reduce seasonality. Destination marketers should strive to understand older tourists’ travel motivations and their effect on overall satisfaction with the destination. Based on these premises, this paper investigates the effect of older tourists’ travel motivations on overall satisfaction with a mature, highly seasonal destination. A survey was carried out among a sample of 211 older tourists in Sirmione, a destination located on Lake Garda, Italy. The data collected were analyzed using both descriptive statistics and linear regression. The findings highlight the relationships between four motivations—culture, pleasure-seeking, relaxation, and physical—and overall tourist satisfaction with the destination. In particular, the results indicate that the effects of the four motivations vary markedly depending on the age of the respondents. This study contributes to the literature on older tourist behavior. In addition, the findings may assist both destination managers and tourism operators (such as hoteliers) to position their offerings to intercept the growing demand from older tourists.

Product ID:

102089

Handle IRIS:

11562/977591

Last Modified:

October 19, 2022

Bibliographic citation:

Vigolo, Vania; Simeoni, Francesca; Cassia, Fabio; Ugolini, Marta Maria, The effects of travel motivation on satisfaction: The case of older tourists «INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE» , vol. 9 , n. 2 , 2018 , pp. 19-30

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