Elena Giaretta

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foto eg, April 24, 2018
Position
Full Professor
Academic sector
ECON-07/A - Management
Research sector (ERC-2024)
SH1_13 - Human resource management; organisational behaviour

SH1_11 - Innovation, research & development, entrepreneurship

SH1_15 - Marketing, consumer behaviour

Research sector (ERC)
SH1_11 - Industrial organisation; strategy; entrepreneurship

SH1_10 - Management; organisational behaviour; operations management

SH1_12 - Technological change, innovation, research & development

Office
Polo Santa Marta,  Floor 2,  Room 2.78
Telephone
045 802 8051
E-mail
elena|giaretta*univr|it <== Replace | with . and * with @ to have the right email address.
Curriculum

Elena Giaretta is Full Professor of Business Management since 2011. She obtained the Ph.D. in Business Management at the Parthenope University of Naples in 1997. She is a Delegate in the Department of Business Administration for the relationships with Federmanager-Verona and is a Representative of the University of Verona within the CUEIM Supervisory Board (University Consortium of Industrial and Managerial Economics).

Her main research interests are:
  • Innovation management, social innovation and knowledge sharing
  • Entrepreneurial learning, entrepreneurship education and corporate vitality
  • Leadership and managerial ethics
Her publications are mainly based on contributions in journals-conferences and books.
She participated in a Firb (2003) project on SMEs and a Prin (2004) project about the management of local tourism systems.
 
She received the following research awards:
  • Best Paper Award Sponsored by the TQM Journal (2010)
  • Fund for Merit of the Department of Business Administration (2013)
  • Best Paper Award Toulon-Verona Conference (2015)
  • Best Paper Award Toulon-Verona Conference (2016)
  • Selected Paper Sinergie-Sima Conference (2018)
 
As far the Third Mission, she interviewed in 2016 Marisa Golo, CEO of the “Calzedonia Group”, as part of the “Univerò” event. In 2016, he commented on his research on Italian over one hundred years old companies as part of a meeting of “Confindustria Treviso”. In 2018 he participated with his own entrepreneurship presentation at an awards ceremony for start-up projects by high school students organized by the “Giovani Industriali di Verona” association.
 

Modules

Modules running in the period selected: 74.
Click on the module to see the timetable and course details.

Course Name Total credits Online Teacher credits Modules offered by this teacher
Bachelor's degree in Economics and Business Business management (2024/2025)   9    9 
Master’s degree in Marketing and Corporate Communication Creativity and marketing innovation (2024/2025)   9  eLearning 8 
Bachelor's degree in Economics and Business Business management (2023/2024)   9  eLearning 9 
Master’s degree in Marketing and Corporate Communication Creativity and marketing innovation (2023/2024)   9  eLearning 8 
Bachelor's degree in Economics and Business Business management (2022/2023)   9  eLearning 9 
Master’s degree in Marketing and Corporate Communication Creativity and marketing innovation (2022/2023)   9  eLearning 8 
Bachelor's degree in Economics and Business Business management (2021/2022)   9  eLearning 8 
Master’s degree in Marketing and Corporate Communication Creativity and marketing innovation (2021/2022)   9  eLearning 8 
Bachelor's degree in Economics and Business Business management (2020/2021)   9  eLearning 8 
Master’s degree in Marketing and Corporate Communication Creativity and marketing innovation (2020/2021)   9  eLearning 8 
Bachelor's degree in Economics and Business (Verona) Business management (2019/2020)   9  eLearning 8 
Master’s degree in Marketing and Corporate Communication Corporate identity and business ethics (2019/2020)   9  eLearning 1 
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2019/2020)   9  eLearning 8 
Bachelor's degree in Economics and Business (Verona) Business management (2018/2019)   9  eLearning 8 
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2018/2019)   9  eLearning 8 
Bachelor's degree in Economics and Business (Verona) Business management (2017/2018)   9  eLearning 8 
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2017/2018)   9  eLearning 8 
Bachelor's degree in Economics and Business (Verona) Business management (2016/2017)   9  eLearning 8  (lezione)
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2016/2017)   9  eLearning 8 
Bachelor's degree in Economics and Business (Verona) Business management (2015/2016)   9    8 
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2015/2016)   9    8 
Bachelor's degree in Economics and Business (Verona) Business management (2014/2015)   9    8  (lezione)
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2014/2015)   9    8  (lezione 1)
Bachelor's degree in Economics and Business (Verona) Business management (2013/2014)   9    7  (lezione)
1  (esercitazione)
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2013/2014)   9    7 
Bachelor's degree in Economics and Business (Verona) Business management (2012/2013)   9    9 
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2012/2013)   9    7 
Bachelor's degree in Economics and Business (Verona) Business management (2011/2012)   9    9 
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2011/2012)   9    7 
Advanced / Professional development course in Business communication techniques Materiali e tecniche di scrittura per gli eventi [CInt] (2011/2012)   1    1 
Bachelor's degree in Economics and Business (Verona) Business management (2010/2011)   9    7 
Bachelor's degree in Business Administration (Verona) Business management (2010/2011)   9    2 
Master’s degree in Business Management (Vicenza) Leadership and innovation management (2010/2011)   9    7 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2009/2010)   10    2  (3 - lezione)
Degree in International Business Studies (Vicenza) (until 2008-2009) Introduction to Company Economics and Management (2009/2010)   5    1  (2 - lezione)
Bachelor's degree in Business Administration and Economics (category 17)(Vicenza) (until 2008-2009) Small-Medium Enterprise Management (2009/2010)   5    1  (2 - lezione)
Master's degree in Marketing and Communication (until 2008-2009) Business Ethics (2008/2009)   5    5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2008/2009)   10    4  2 - lezione
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Innovation and Product Management (2008/2009)   5    4  1 - lezione
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2008/2009)   6    2 
Bachelor's degree in Business Administration and Economics (category 17)(Vicenza) (until 2008-2009) Small-Medium Enterprise Management (2008/2009)   5    3  1 - lezione
Master's degree in Marketing and Communication (until 2008-2009) Business Ethics (2007/2008)   5    3  Lezione 1
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2007/2008)   10    4  Lezione 2
Master's degree in Marketing and Communication (until 2008-2009) Business Ethics (2006/2007)   5    5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2006/2007)   10    4  lezione 2
Master's degree in Marketing and Communication (until 2008-2009) Economics and internal public relations commuinications techniques (2006/2007)   10    2  lezione 2
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Innovation and Product Management (2006/2007)   5    4  lezione 1
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2006/2007)   6    6 
Bachelor's degree in Business Administration and Economics (category 17)(Vicenza) (until 2008-2009) Small-Medium Enterprise Management (2006/2007)   5    3  lezione 1
Master's degree in Marketing and Communication (until 2008-2009) Business Ethics (2005/2006)   5    5 
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Business management (2005/2006)   10    5  LEZIONE 2
Master's degree in Marketing and Communication (until 2008-2009) Economics and internal public relations commuinications techniques (2005/2006)   10    2  LEZIONE 2
Degree in Economics and Service Industry Management (Cat. 17) (until 2008-2009) Innovation and Product Management (2005/2006)   5    5 
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2005/2006)   6    6 
Bachelor's degree in Business Administration and Economics (category 17)(Vicenza) (until 2008-2009) Small-Medium Enterprise Management (2005/2006)   5    5 
Master's degree in Marketing and Communication (until 2008-2009) Economics and internal public relations commuinications techniques (2004/2005)   10    2  LEZIONE 2
Bachelor in Company Economics and Administration (cat. 17) Innovation and Product Management I (2004/2005)   4    4 
Masters in Economics and Company Management (cat. 84/S) Managerial Decisions and Company Ethics (2004/2005)   4    4 
Specialized Degree in Marketing and Communication ( Cat. 68/S) Non-profit Company Marketing (2004/2005)   2    2 
Degree in Communication Science: publishing and journalism Organisation of company information systems (i) (2004/2005)   6     
Specialized Degree in Marketing and Communication ( Cat. 68/S) The Ethical Dimension of Marketing (2004/2005)   4    4 
Bachelor's degree in Company Economics (cat. 17) Business management [Cognomi A-K] (2003/2004)   6     
Specialized Degree in Marketing and Communication ( Cat. 68/S) Economics and Public Relations Techniques (2003/2004)   4    4 
Bachelor in Business Studies (old system) Industrial Company Economics and Management PS (2003/2004)   0     
Masters in Company Economics and Legislation (cat. 84/S) Innovation and Product Management (advanced) (2003/2004)   4    4 
Bachelor in Company Economics and Administration (cat. 17) Innovation and Product Management I (2003/2004)   4     
Masters in Company Economics and Legislation (cat. 84/S) Innovation and Product Management II (2003/2004)   4    4 
Bachelor's degree in Company Economics (cat. 17) Business management [Cognomi A-K] (2002/2003)   6     
Degree in Communication Science: publishing and journalism Company Organisation: Company Information Systems Organisation (i) [Cognomi L-Z] (2002/2003)   6     
Specialized Degree in Marketing and Communication ( Cat. 68/S) Economics and Public Relations Techniques (2002/2003)   4     
Bachelor in Company Economics and Administration (cat. 17) Innovation and Product Management I (2002/2003)   4     
Masters in Company Economics and Legislation (cat. 84/S) Innovation and Product Management II (2002/2003)   4    4 
Bachelor in Company Economics and Administration (cat. 17) Company Economics and Management (innovation) (2001/2002)   4     

Di seguito sono elencati gli eventi e gli insegnamenti di Terza Missione collegati al docente:

  • Eventi di Terza Missione: eventi di Public Engagement e Formazione Continua.
  • Insegnamenti di Terza Missione: insegnamenti che fanno parte di Corsi di Studio come Corsi di formazione continua, Corsi di perfezionamento e aggiornamento professionale, Corsi di perfezionamento, Master e Scuole di specializzazione.

Research groups

SMEs’ competitiveness
The research group intends to investigate the competitive capacity of Italian SMEs, a type of firm that characterize the entrepreneurial structure of the country. SMEs are overall 99% of all enterprises in Italy, contributing to the generation of about 70% of the national value added and absorbing more than 80% of employees in country.
Paths of business innovation
The research group aims to investigate the phenomenon of business innovation in its many manifestations in order to better understand the nature and complexity of the managerial and organizational challenges faced by companies wishing to compete in terms of innovation.
Research interests
Topic Description Research area
Entrepreneurial learning and entrepreneurship education Analysis of the entrepreneur’s learning processes and of entrepreneurial learning models and assessment of the effectiveness of peer-to-peer systems. Identification of cross competencies to develop entrepreneurship. Study of the entrepreneurial ecosystem to support entrepreneurial learning and new entrepreneurship. Analysis of entrepreneurial education’s delivery modes. Entrepreneurship
Entrepreneurship
Managerial ethics and models of “feasible ethics” Study of attitudes, perceptions and behaviours of managers in relation to ethical issues. Collection of expectations in relation with the choices of the organization. Use of focus groups, interviews, anonymous questionnaires to collect managers’ perceptions about ethical issues, organizational position and personal role. Study and assessment of a model of sustainable ethics for the firm. Use of cross-disciplinary analyses based on philosophy and psychology. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Creative failure Study of the US model of creative failure and of its application to the Italian context. Analysis of strategic management of the error and of its relationship with the development of innovation. Analysis and interpretation of error-tolerant organizational culture models. Collection of entrepreneurs’, start-uppers’ and business angels’ perceptions of intelligent failure. Entrepreneurship
Entrepreneurship
Social innovation Definition of the dimensions of social innovation. Study of the models of circular, environmental and frugal innovations and of the linkages among them. Applications of grassroot models and of inclusive innovation to firms operating in the Western world. Application of social innovation to specific industries. Innovation management
Innovation management
The features of innovative firms Analysis of best practices of innovative firms to identify shared features. Statistical analysis of secondary data to collect approaches to innovation. Mapping of firms based on innovation’s nature. Identification of territorial approaches to innovation. Data collection through web analysis, Delphi method and interviews. Innovation management
Innovation management
The features of sustainable innovation Study of sustainability dimensions and assessment of the impact of innovation on sustainability. Identification of the features of innovation that have an effect on sustainability. Identification of the forms of innovation that contribute to the concept of sustainability. Analysis of the ethical dimension of product innovation. CSR, sustainability and business ethics
CSR, sustainability and business ethics
Models to assess firm’s viability Study of the profiles of firms being in business for more than 100 years. Identification of firm viability’s dimensions and of the variables defining each dimension. Design and validation of a model to a measure firm’s viability. Definition of methods for firm’s viability self-assessment. Entrepreneurship
Entrepreneurship
Managerial practices of knowledge sharing Analysis of knowledge sharing processes within different types of firms. Evaluation of the impacts of information and communication technology tools and of the leadership role on knowledge sharing. Survey of the leaders’ and team members’ perceived effectiveness of managerial practices of knowledge sharing. Innovation management
Innovation management
Technology transfer processes to small firms Study of small firms’ approaches to innovation. Statistical analysis of secondary data to collect the approaches to innovation within small firms. Identification of the strategic actors of technology transfer processes. Analysis of technology transfer processes to identify relational barriers among actors. Innovation management
Innovation management
Start-ups and entrepreneurial ecosystems Study of local entrepreneurial ecosystems to develop new entrepreneurship. Application of the lean model to the creation and development of start-ups. Application of the mentorship model to support innovative start-ups. Assessment of sustainable start-ups’ models in specific industries. Entrepreneurship
Entrepreneurship
Techniques to develop creativity and design thinking Analysis of the principles on which the tecniques to develop creativity draw. Analysis of the drivers of creativity through the study of historical characters’ profiles. Categorization of personal, team and organizational creativity. Study of the design thinking techniques to develop organizations’ creativity and to solve problems. Innovation management
Innovation management
Projects
Title Starting date
#BIT, Business Innovation & digital Transformation 1/1/17
Management Journal Relevance 1/1/15
FILIERE E NETWORK: i nuovi "ambiti" di azione delle imprese 1/1/14
Le Relazioni pubbliche in un contesto a complessità crescente 11/1/05
Abitudine al self service e competitività della piccola impresa commerciale 11/1/05
L'impatto della telematica sulla comunicazione interna 10/1/05
L'impatto della telematica sulla comunicazione interna (continuazione, anno 2005) 10/1/05
Ridisegno dell'infrastruttura finanziaria delle reti di imprese: alla ricerca di nuove soluzioni finanziarie, istituzionali e informatiche per sostenere la competitività, l'innovazione, le riorganizzazioni aziendali e la gestione dei rischi 9/12/05
Modelli di vitalità d’impresa 5/1/04
Un modello per la legittimazione sociale dell’impresa 5/1/04
Sulle tracce del futuro: una riflessione sul ruolo dell’impresa nella società di domani 3/1/04
La misurazione del grado di coordinamento nei Sistemi Turistici Locali (2004) 1/1/04
Il commitment etico delle imprese centenarie 1/1/02



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