Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.
Id prodotto:
116529
Handle IRIS:
11562/1026404
ultima modifica:
31 ottobre 2024
Citazione bibliografica:
Nocella, Giuseppe; Hubbard, Lionel; Scarpa, Riccardo,
Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross‐National Survey«APPLIED ECONOMIC PERSPECTIVES AND POLICY»
, vol. 32
, n. 2
, 2010
, pp. 275-297