Pubblicazioni

Autori:

Dasmi, Costanza; Acuti, Diletta; Mazzoli, Valentina; Donvito, Raffaele

Titolo:

How sustainability shapes consumer preferences on special occasions

Anno:

2024

Tipologia prodotto:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Lingua:

Inglese

Formato:

Elettronico

Referee:

Sì

Nome rivista:

BUSINESS STRATEGY AND THE ENVIRONMENT

ISSN Rivista:

1099-0836

Intervallo pagine:

1-15

Parole chiave:

consumer behavior, exceptional products, fashion, special occasions, sustainability strategies

Breve descrizione dei contenuti:

With the aim to guide sustainability strategies of fashion companies, this study explores consumers' interest in sustainable alternatives on special occasions, which have been largely neglected by the literature. Drawing on 35 semistructured interviews and using weddings as the consumption setting, this study first identifies the meanings that are associated with special occasions and defines the role of fashion products in achieving such meanings (uniqueness, achievement of personal goals, emotionality and memory). Second, it reveals how sustainability facilitates or limits the achievement of such goals through fashion products. Finally, it shows how different sustainability strategies affect consumers' inferences and preferences differently. This research offers fashion companies actionable strategies for promotion of sustainable fashion products for special occasions. Specifically, we recommend that marketers consider the associations elicited by different sustainability strategies implementation in the development of their communication and extend the use of and, consequently, the meanings associated with exceptional fashion products.

Pagina Web:

https://onlinelibrary.wiley.com/doi/10.1002/bse.3781

Id prodotto:

139593

Handle IRIS:

11562/1126252

ultima modifica:

17 novembre 2024

Citazione bibliografica:

Dasmi, Costanza; Acuti, Diletta; Mazzoli, Valentina; Donvito, Raffaele, How sustainability shapes consumer preferences on special occasions «BUSINESS STRATEGY AND THE ENVIRONMENT» , 2024 , pp. 1-15

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo