The Future of E-Mobility: Investigating the Role of Electric Mobility for Consumers and Industries
Anno:
2024
Tipologia prodotto:
Monografia o trattato scientifico
Tipologia ANVUR:
Monografia o trattato scientifico
Lingua:
Inglese
Formato:
A Stampa
Casa editrice:
Palgrave Macmillan, Springer Nature
ISBN:
978 3 031 65052 9
Parole chiave:
SDG 7: renewable energy share and energy efficiency; SDG 9: building resilient infrastructure; SDG 11: sustainable transport systems; SDG 13: climate change; SDG 12: Responsible consumption and production; electric cars; transition towards circular economy; clean energy
Breve descrizione dei contenuti:
E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular economies. Providing extensive insight into this dynamic, the book reviews extant management and marketing research describing the E-mobility state-of-the-art literature from a twofold perspective; industries and consumers. Industries must consider the benefits and drawbacks related to E-mobility implementation in their business models and strategies, including the communication (online and offline) to stakeholders of such advancements. Meanwhile, consumers experience different perceptions and motivations including barriers related to the adoption of E-mobility, leading in turn to different behaviors across generational cohorts (e.g. Gen Z and Gen Alpha versus Millennials). Offering an empirical analysis based on a consumer survey, this book sheds light on all these aspects, thus giving useful insights to academics, marketers and policy makers into the challenges facing consumers in their E-mobility adoption.
D'Acunto, David Maria,The Future of E-Mobility: Investigating the Role of Electric Mobility for Consumers and Industries
, Palgrave Macmillan, Springer Nature
, 2024