Pubblicazioni

Autori:

Rossignoli, Cecilia; Mola, Lapo; Ferrari, Antonella; Zardini, Alessandro

Titolo:

Saas Adoption: Critical Factors for CRM Application

Anno:

2012

Tipologia prodotto:

Contributo in atti di convegno

Tipologia ANVUR:

Contributo in Atti di convegno

Lingua:

Inglese

Titolo del Convegno:

Academy of Management Meeting

Luogo:

Boston

Periodo:

03-07 Agosto

Intervallo pagine:

1-15

Parole chiave:

Software as a service; Outsourcing; Customer Relationship; Management Transaction Cost; Theory Resource-Based View

Breve descrizione dei contenuti:

Software as a service (SaaS) is a demand-driven application that provides network-based access to an integrated portfolio of applications across the virtual value chain of an enterprise. This paper investigates the organizational, technological, and economic factors that influence the adoption of SaaS for customer relationship management applications, using a theoretical framework based on transaction cost theory and the resource-based view. With a case study methodology, this investigation analyses four large companies that have adopted a SaaS approach for at least three years. The results confirm the importance of specific organizational factors, such as optimizations of marketing processes, but other factors such as costs appear more strongly connected to reduced financial risks than to cost controls in a strict sense.

Id prodotto:

73019

Handle IRIS:

11562/471560

depositato il:

25 ottobre 2012

ultima modifica:

1 novembre 2022

Citazione bibliografica:

Rossignoli, Cecilia; Mola, Lapo; Ferrari, Antonella; Zardini, Alessandro, Saas Adoption: Critical Factors for CRM Application  in Proceedings Academy of Management Meeting 2012 , Atti di "Academy of Management Meeting" , Boston , 03-07 Agosto , 2012 , pp. 1-15

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