Pubblicazioni

A new approach to the analysis of visitor perceptions towards a tourism destination: the role of food and wine experiences  (2013)

Autori:
Capitello, Roberta; Agnoli, Lara; Begalli, Diego
Titolo:
A new approach to the analysis of visitor perceptions towards a tourism destination: the role of food and wine experiences
Anno:
2013
Tipologia prodotto:
Articolo in Rivista
Tipologia ANVUR:
Articolo su rivista
Lingua:
Inglese
Formato:
Elettronico
Referee:
Nome rivista:
SCIENTIFIC PAPERS SERIES "MANAGEMENT, ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT "
ISSN Rivista:
1844-5640
N° Volume:
13
Numero o Fascicolo:
1
Intervallo pagine:
57-64
Parole chiave:
agro-food industry; destination marketing; discrete choice models; experience economy; visitor demand analysis
Breve descrizione dei contenuti:
The study aims to propose a new approach to analyse visitor perceptions and experiences in a tourism destination. The purpose is to discuss how the discrete choice models can contribute to the analysis of the tourism destination in the visitor experience perspective. The study pays particular attention to the role of food and wine supply in the tourism experience and the destination perception. This research deepens the theoretical approach to the analysis of visitor perceptions for a tourist urban destination. The proposed framework has been applied to the city of Verona. The findings concern an exploratory survey and the subsequent building of the causal analysis. The discrete choice model application and the development of the experimental design are discussed, in order to take the role of food and wine attractions into account. The exploratory survey identified seven relevant themes for visitors. Among them, food and wine specialties may play a relevant role in the assessment of a tourist destination. Attributes and levels have been outlined to apply the discrete choice models. A survey questionnaire has been developed to be submitted to a large sample of visitors or potential visitors of Verona. The methodological contribution of this study is the application of the discrete choice models to the study of tourism experiences. The empirical innovation consists in a different marketing perspective for an urban tourist destination, whose competitiveness is strengthened by the agro-food industry.
Pagina Web:
http://managementjournal.usamv.ro/pdf/vol.XIII/Art8.pdf
Id prodotto:
76929
Handle IRIS:
11562/561949
depositato il:
30 aprile 2013
ultima modifica:
26 ottobre 2022
Citazione bibliografica:
Capitello, Roberta; Agnoli, Lara; Begalli, Diego, A new approach to the analysis of visitor perceptions towards a tourism destination: the role of food and wine experiences «SCIENTIFIC PAPERS SERIES "MANAGEMENT, ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT "» , vol. 13 , n. 12013pp. 57-64

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Titolo Dipartimento Responsabili
JP2012 - Nuovi modelli per la valutazione del benessere dei visitatori: costituzione di un osservatorio permanente di marketing “To Be Verona. The Italian Lifestyle Taste” per sondare la percezione di Verona nel mondo – 2BEVR Dipartimento Management Roberta Capitello
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