Pubblicazioni

Autori:

Vigolo, Vania; Bonfanti, Angelo

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Titolo:

Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists

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Anno:

2016

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Tipologia prodotto:

Contributo in volume (Capitolo o Saggio)

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Tipologia ANVUR:

Contributo in volume (Capitolo o Saggio)

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Lingua:

Inglese

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Formato:

Elettronico

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Titolo libro:

Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

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Casa editrice:

Springer International Publishing

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ISBN:

978-3-319-29876-4

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Intervallo pagine:

969-981

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Parole chiave:

Senior tourists, Wellness tourism, Hot-spring hotels, Service quality, Hotel attributes

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Breve descrizione dei contenuti:

Senior tourists represent an attractive target for the wellness industry. Despite the diversifying needs in the senior market, the tourism and hospitality literature has only recently started to investigate the importance of hotel attributes for this specific target. In particular, very few studies have explored the importance of hotel attributes for senior tourists involved in wellness tourism activities. Hence, the aim of this study is twofold. First, it intends to explore the importance of basic hotel attributes according to senior tourists. Second, it aims to identify the underlying dimensions of those hotel attributes.A quantitative study was conducted on a sample of 200 senior tourists at hot spring hotels located in Italy, a European country with a high proportion of senior residents. The findings reveal that the most important attributes are the personnel’s friendliness and kindness, efficiency, reactivity and the presence of a doctor at the hotel. In addition, four dimensions of hotel attributes emerged: senior-friendly facilities; customer care; spa facilities; servicescape. The results allow interesting theoretical and marketing contributions.

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Pagina Web:

http://www.springer.com/la/book/9783319298764#aboutBook

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Id prodotto:

89017

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Handle IRIS:

11562/929690

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ultima modifica:

2 dicembre 2022

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Citazione bibliografica:

Vigolo, Vania; Bonfanti, Angelo, Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress , Springer International Publishing , 2016 , pp. 969-981

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