Pubblicazioni

Autori:

Simeoni, Francesca; Cassia, Fabio

Titolo:

From vehicle suppliers to value co-creators: the evolving role of Italian motorhome manufacturers

Anno:

2019

Tipologia prodotto:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Lingua:

Inglese

Referee:

No

Nome rivista:

CURRENT ISSUES IN TOURISM

ISSN Rivista:

1368-3500

N° Volume:

22

Numero o Fascicolo:

2

Intervallo pagine:

218-236

Parole chiave:

service-dominant logic, caravanning, motorhomes, tourist experience, en plein air tourism, value co-creation

Breve descrizione dei contenuti:

Recreational vehicle (RV) manufacturers have traditionally been viewed as having no direct effect on caravanning experiences beyond their role as the suppliers of the vehicles. Drawing on the theoretical approach known as service-dominant logic, this paper suggests that RV manufacturers play an active role in the co-creation of tourism experiences. This study adopted the framework developed by Storbacka, K., Brodie, R. J., P., Böhmann, T., Maglio P. P., & Nenonen, S. [(2016). Actor engagement as a microfoundation for value co-creation. Journal of Business Research, 69(1), 3008–3017] that considers engagement as a microfoundation of value co-creation to investigate value co-creation in this context. A template analysis of the data collected from in-depth interviews with all Italian motorhome manufacturers revealed themes relating to five issues: engaging actors, engaging platforms, actors’ dispositions, engagement properties and resource integration patterns. The theoretical and managerial implications of these findings are discussed.

Pagina Web:

http://www.tandfonline.com/doi/abs/10.1080/13683500.2017.1293619

Id prodotto:

96264

Handle IRIS:

11562/958741

ultima modifica:

11 novembre 2022

Citazione bibliografica:

Simeoni, Francesca; Cassia, Fabio, From vehicle suppliers to value co-creators: the evolving role of Italian motorhome manufacturers «CURRENT ISSUES IN TOURISM» , vol. 22 , n. 2 , 2019 , pp. 218-236

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