Pubblicazioni

Autori:

Confente, Ilenia; Signori, Paola

Titolo:

Case Study 10 - Mila: Leveraging social media for market research

Anno:

2017

Tipologia prodotto:

Contributo in volume (Capitolo o Saggio)

Tipologia ANVUR:

Contributo in volume (Capitolo o Saggio)

Lingua:

Inglese

Formato:

A Stampa

Titolo libro:

Social Media Marketing

Casa editrice:

Sage

ISBN:

9781526423863

Intervallo pagine:

399-404

Parole chiave:

Mila

Breve descrizione dei contenuti:

The real time analytics aspect is revolutionary and critical if brands are to tap into the conversations, events and behaviours appropriately; timing is critical for relevant participation. The first action Mila decided to take involved both the activation of the Photostream service and management of Mila’s social network official accounts (Facebook, Twitter and Instagram). Thanks to this, Mila is now able to collect and analyze in one place (and screen on its website) the visual content spontaneously shared by its customers.

Pagina Web:

https://uk.sagepub.com/en-gb/eur/social-media-marketing/book257852#contents

Id prodotto:

98748

Handle IRIS:

11562/967916

ultima modifica:

1 novembre 2022

Citazione bibliografica:

Confente, Ilenia; Signori, Paola, Case Study 10 - Mila: Leveraging social media for market research Social Media Marketing , Sage , 2017 , pp. 399-404

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo