Pubblicazioni

Autori:

Confente, Ilenia; Russo, Ivan; Frankel, Robert

Titolo:

Understanding the Impact of Return PolicyLeniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract

Anno:

2017

Tipologia prodotto:

Abstract in Atti di convegno

Tipologia ANVUR:

Abstract in Atti di convegno

Lingua:

Inglese

Formato:

Elettronico

Titolo del Convegno:

The 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Luogo:

Chrischurch, New Zealand

Periodo:

27th June-1st July

Casa editrice:

Springer

ISBN:

978-3-319-68749-0

Intervallo pagine:

1-2

Parole chiave:

return leniency, omnichannel, online, offline, shopper

Breve descrizione dei contenuti:

The main objective of this is to understand whether different levels of return policy leniency lead to an increase of customers’ purchase intention and also repurchase willingness.

Id prodotto:

99826

Handle IRIS:

11562/971552

ultima modifica:

14 novembre 2022

Citazione bibliografica:

Confente, Ilenia; Russo, Ivan; Frankel, Robert, Understanding the Impact of Return PolicyLeniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract  in Marketing Transformation: Marketing Practice in an Ever Changing World. Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) , Springer , Atti di "The 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)" , Chrischurch, New Zealand , 27th June-1st July , 2017 , pp. 1-2

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo